PR and Communication Writer with Thisday Newspapers

Yushau A. Shuaib Wrote:

Thisday’s Tunmise Gone Finally?

As much as we try to claim we don’t fear death, the more we get scared stiff when it abruptly snatches away our acquaintances without notice. I still find it extremely difficult to come to term with the reality that Tunmise Adekunle of Thisday newspapers an undisputable versatile and erudite journalist with passion for Integrated Marketing Communications is dead last Friday of heart-attack.

Just last Thursday, he sent me a comment on my recent piece on Ribadu which I have consistently re-checked from my email box, as I reproduced here. He urged me to publish it on the website of the online interactive forum for PR practitioners and those interested in the practice. In fact he made a comment I had to ask for his permission if I should publish it on the same website

While I published mine, I expected to get his consent because he mentioned something like this in his mail “I wonder why even a lot of my colleagues fight as if Ribadu is so indispensable. What if he dies? Would we be protesting to God? Or calling His authority to order?”

Tunmise is said to have died from heart attack. His death reminds me of similar death of Group Business Editor of Thisday Newspapers, Samuel Famakinwan peacefully in his room on a visit to Maiduguri, Borno State. Similar to an email from Tunmise, I had a similar request from Famakinwa the week of his death, requesting for a material from me which I had promised to send through Kunle Aderinokun of Abuja office. I could not come to term with that death easily. As I kept on checking the last mail and other mails that rekindle one’s hope for a brighter future.

While this sudden death of friends, especially those that have been very good and kind to you professionally can be heart-broken, nothing is more worrisome than the fact that they are in their prime. Personally, I hadn’t paid them back for their support to me. I said it proudly that those guys had been wonderfully supportive in our roles as either as writers or PR professionals without demanding gratification from us.

Considering the kind of environment we operate Tunmise like Famakinwa was just too good, down-to-heart and frank in his reportage and analyses. If his writings and commentaries on integrated marketing communication should be quantified in volumes and rich contents, the well-researched material would have accorded the title of great scholar and authority, if not PROFESSOR in (IMC). In fact he was one of the major contributors to online group

To families of Thisday newspapers and the deceased, we thank them for giving us this finest correspondent, whose contributions enhance our job as we convey our heartfelt condolence to them.

Yushau A. Shuaib

Segun Imohiosen wrote:

Adekunle Tunmise: Death You Shall Die.

I was taken aback on Monday morning when I opened my mail box to see a message through the fastest online interactive forum of Public Relations Practitioners PRNigeria Group with a title “Thisday’s Tunmise Gone Finally?” I read through the content and I was shocked to the marrow that that young, vibrant, ebullient writer-critic and an Integrated Marketing Communication (IMC) guru was dead.

One would have thought it being out of place when one of the foremost metaphysical poets-John Donne once said that: ‘‘Death you shall die’’.The truth remains that the Christian holy book also refers that death is the last thing that would die. I think it is high time now that death was dead considering how dastardly, how wickedly and how shamefully it takes good people away. As I went through the mail from PRNigeria group and read the comment made by late Tunmise Adekunle in response to YAShuaib’s piece: “The Battle of Spin Doctors” I was emotionally moved. His comment was quite profound and engaging. In his comment particularly towards the last lap was very philosophical. His point was that every one of us will die someday and that comment was made on Thursday and died on Friday.

It simply meant that the man who so philosophically spoke on death that fateful day was going to die in less than twenty four hours from that time. Words can never suffice to quantify the contribution of this great writer to the media world especially on the field of public relations and marketing.

In the words of Franz Fanon: “Every generation out of relative obscurity discovers its mission; it either fulfils it or betrays it”. But as it were, I made bold to say that regardless of how short lived Tunmise time here on earth may seem to have been, he had in the face of this obscurity exemplified by Fanon made a mark that will be difficult for the entire PR body in Nigeria and in diasporas and the lovers of the media to recover from easily and to a great extent Thisday newspaper family.

Tunmise discovered his mission early and through his writings made a full proof of his God given talent without looking back. Short though, I think to die early and make a mark is better than dying very late and yet unable to impact life. Tunmise has made a landmark and the imprint is going to stand the test of time and will loom very large in our hearts for a very long time to come.

“When shall we meet again, in the thundering, lightening or in the rain, when the hurly burly is done, when the battle is lost and won”.

I chose to borrow the words of William Shakespeare in his book Macbeth. Tunmise, when shall we meet again? I see Tunmise gone too soon. Will it not be surprising to note that amidst the controversy that gutted the Lagos chapter of the NIPR sometime ago while Tunmise seemed to be in the centre stage of the whole saga with regards to his write-ups and publications on characters, personalities and the chapter in his language which was considered too vitriolic drew me closer to him. He was so unperturbed and took everything with great equanimity-in fact the latter drew me closer to him. In the face of that hullabaloo and controversy, I saw a very vibrant, intelligent and brilliant journalist who was so unruffled by the entire kerfuffle and I concluded in my heart that the pregnancy my wife was carrying that if it turned out to be a boy I will name him after Tunmise among several other names he would be called and it turned out as I wished. Shamefully as it were, death has just taken away the hero of whom I named my son after. However, the day Adekunle Tunmise heard from me that Master David Tunmise Imohiosen was named after him; he felt highly humbled but was more excited when I gave him the gist that led to naming the boy thus.

Once again the earth has swallowed yet another great intellectual of whom if I may borrow a wandering leaf from my colleague and friend in his write up on Tunmise that the collection of his write ups is capable of conferring on him the title of a PROFESSOR due to the well researched work that he delivered when he was alive. His place in the media and in the Public Relations Practice will be greatly missed.

Tunmise we shall miss you. I empathise with and equally send my condolence to the parents and family of Adekunle Tunmise, particularly to the entire staff and management of Thisday newspaper considering how this flower waned and rather died before it budded. Also to members of PRNigeria online interactive forum where he was an active contributor. I know you have lost a rare gem; but I tell you what, he was a success. Tunmise! We shall meet to part no more.

Festus Adedayo wrote:

I commiserate with the family of this fallen star of the pen fraternity.

However, the mistake we all make at the translation of the dead is to lionize death by scampering into ghoulish memories whenever our loved ones die. The way out is to live everyday of our lives in mockery of death and all its appurtenances.

How do we mock death? De-emphasise existence and all its ephemeral fripperies. If we do this, whenever we leave or those who delegitimise death in this mould pass on, memories would cease to be ghoulish and tear-jerking. John Donne’s vexation against death would be necessary but not important. If death lives or dies, that would be its look-out. For us, we would be free from the tyranny of its constant push of otherwise ebullient and outstanding personalities into the pit of void.

About four days ago, I visited the Ibadan Sango cemetery to study. For me, it was a study. I had gone in company with a friend whose aunt had died at the age of 61. ‘Professor’ this, Barrister that, Dr. that, were the prefixes attached to the tombs. I remembered Jean Paul Sartre and his theory of nothingness of human existence. We tripped above long buried bodies in their sepulchres to get to this green ground.

What I kept on telling myself was that, whether now, tomorrow or later, my body will be shrouded by this same friend called the earth that I stomp on with my feet daily, in defiance. Those who laid sleeping inside those tombs also assumed their immortality as we all do today. Even when our colleagues, friends, brothers and others die, we assume the immortality, or at best, the immediate continued existence, of our bodies on this earth.

Even though it is mortal to fraternise with immortality, the moment we begin to lay on our beds and assume that it could be our last, this society will be a whiff better.

Once again, adieu, dear compatriot.

Temitope Banso Wrote:

Sorry. May his gentle soul rest in perfect peace. And may the Lord grant the family the fortitude to bear

the lose.I know you and all those who know him will miss him greatly. It is another loss especially to the

journalism profession.

FAPRA Secretariat wrote:

May his gentle soul rest in perfect peace. – Wole

Ifeanyi Marshall wrote:

It is deeply regretted. What a loss! Shuaib, please take heart. Condolences to the family and staff/management of ThisDay Newspapers. May God grant his family the fortitude to bear the loss.

Joe Itah wrote:

The death of Tunmise is a big loss to all of us. As it is said “The World is a stage” and we are all actors therein. Tunmise has been here, he has played out his role in his chosen profession. Now he is gone, leaving series of lessons to those of us who are ready to learn. May his Gentle Soul Rest in Perfect Peace.

Almighty God will console his family and the This Day group. Amen!

Edith wrote:

The death of Tunimise is just here to remind us that life is a stage. The script we are acting matters a lot because we will only be remembered by it when we are gone.

May God give prgroup, Thisday Newspaper and Nigeria the heart to bear the lose.

Nonye Eziaghala wrote:

May the soul of the departed colleague rest in peace-Amen.The good Lord will grant his family and ThisDay Newspapers Staff the fortitude to bear this great loss.

Tunmise Adekunle,rest in peace!! My condolences to all

Emeka Kalu wrote:

I have been reading with mixed feelings, the demise of AdekunleTunmise. Mixed feelings because we would miss his well rearched and professional input in the PR profession, but, he has fufilled the 4 ‘Ls’ of life viz:

To live
To learn
To love 
To leave a legacy.
May his gentle soul rest in perfect peace.

Isa Abdulwaha wrote:

The death of Tumise of THISDAY was received via this medium with shock. Perhaps, death has become a routine occurrence in human existence that we ought to have be at home with it. But alas. Each time it strikes, regardless its victim(s) close associate or not, it left in its trail a deep sense of loss. Its latest victim, Tumise was one of best hands in THISDAY.

Though i never met him one-on- one, his weekly pull out in THISDAY reflected professional quality in her. May God show mercy on him and grant him with Al-janah

Frederick Apeji wrote:
For goodness sake, Tunmise was a man. Majority of the stuff am reading about him from members of

[email protected] refer to him as a female. How can we PR people (who are supposed to know Tunmise, and are therefore using this platform to eulogise him) be so insensitive? 

Even if you never met him in person while he lived, you could at least call any of his colleagues in Thisday, before putting pen to paper. May the soul of the deceased rest in peace profound!

Sumaila Umaisha wrote:
I don’t think you should quarrel over this but simply correct the wrong impression, because these guys mean well. If indeed you know so much about PR as you seem to claim you should have known that the word ‘insensitive’ has no place in this simple matter. May the deceased rest in perfect peace.


Bimpe Efunbote (PA to MD JSP Communications wrote:

I share your concern my brother
Please all writers; I implore you not to change the topic of your messages by not having enough facts
Tunmise Adekunle was a man not a lady. He was a very talented and brilliant young man for that matter. 
He was fascinated with his job sorry… with his hubby (Tunmise loved doing his job. To him it was more than a job but a life) 
He lived writing!
I personally had the opportunity of meeting him during his few last days in this wicked world
It’s amazing how you can make some funny conclusions about someone even before meeting them (that was my initial case with Tunmise)
But fate had its way when I found out that Tunmise was the exact opposite of what I thought he was I am so much thankful to God for those times I spent with him, though short but can not be quantified in “Naira”
We loved Tunmise but God loves him more. May God heal the wounds, soothe the pains and fill the gap that this has created in the hearts of his parents, families, colleagues and loved ones.

Emeka Okparah wrote:

Dear All,
I think Fred was right in his observation. The reason PR practitioners are accorded the level of reverence they deserve is because of lapses like this. And this is not because others do not make such mistakes, but because we are expected to “know a bit all” to become information and perception managers. 
I wish to endorse Umaisha’s view that the “he” or “she” mistake about Tunmise should not lead to any altercations among members of this forum. We must learn to tolerate and accept constructive criticisms because it is a vital attribute of maturity and professionalism. 
Finally, I would like to accept responsibility, on behalf of the moderators of this forum, for letting such an error slip into the forum. As gate-keepers, we should have “nipped it in the bud”, so to say. We should have killed it before it grew (apologies to Bob Marley in I Shot the Sheriff). 
Let’s sheath our swords on this one and move on to other pressing issues, and there are numerous.

Kola Ogunshote synergiconsultnow wrote:
Dear Forumites,

I was very shocked and pained, to say the least, to learn when I returned from vacation, about the passing of Tunmise Adekunle our erstwhile colleague and IMC editor at This Day newspapers. The last time I saw him he was hale and hearty and as passionate as ever. We even talked about the confounding passing of his former editor, Samuel Famakinwa and the challenges of producing about 10 pages on Marketing, PR and Advertising twice weekly for his newspaper. Based on these developments, he was quick to assure me that he was taking things a bit easy and was determined to reduce his stress level.
But beyond all these, what made Tunmise outstanding was his passion, dedication and love for the PR industry. As a writer, Tunmise could have been content writing only about the Marketing and Advertising industry. But he always went out of his way to write about and discuss issues concerning the PR industry which he saw as his primary constituency. We may not all agree with his position on all issues, but inherent in his writing was a clear passion, dedication and concern for the growth of the industry. He tried with all sincerity to bring about changes with most powerful tool he possessed – his pen.
The least we can do to honour his memory is for us all to work hard to bring recognition and dignity to our profession and raise PR in Nigeria to a higher pedestal. This was his dream. This still remains the challenge.
Requiescat en pace, dear friend.

More tribute here

*The tributes were made in the online interactive forum on Public Relations, PRNigeria (


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