Bharat: Advertising in Nigeria Can Go Global

Nigeria has the potentials to become a global advertising powerhouse, and play in the world stage. This assertion was made by the CEO of Scangroup,...

Kabir Alabi Garba

ALTHOUGH they were abandoned when it mattered most, yet they proved to be worthy ‘ambassadors’ of the continent. The entry of the ten journalists...

Mediafacts: How Nigeria Recorded 5.3% Increase in Ad Spending in 2011

In the current edition of Mediafacts, an annual publication of MediaReach OMD, a local independent agency, sundry revelations were made about the trend in...

Centenary Celebrations as Launch Pad for Positioning

The Federal Government’s decision to celebrate Nigeria’s centenary early this year attracted strong criticism from various quarters, but with well coordinated activities designed around...

When CSR Becomes Brand Differentiating Factor

Raheem Akingbolu writes on how brand owners are adopting Corporate Social Responsibility (CSR) philosophy to communicate their business differentiation, citing Guinness Nigeria and its...

Growing Influence of Shopping Malls over Open Market

Following the opening of more departmental stores across the country, the market is experiencing a new purchasing trend as large numbers of consumers seem...