The Outdoor Advertising Association of Nigeria (OAAN) has instituted a code of practice for all its members in the bid to promote standard and raise the bar for the outdoor ad business in Nigeria. The association has also indicated that the problem of media debt has improved tremendously.
Speaking at an executive retreat organised to review the sector recently in Ijebu Ode, the President of the association, Mr. Charles Chijide, stated that part of the reasons for the forum was to help members in re-assessing how far they have gone despite the challenges facing outdoor practice in Nigeria.
He disclosed that since the new executive body assumed office, it has gone a long way in fostering good relationship with regulators and other relevant bodies in the industry.
Speaking on the new code of practice, which he said would be strictly enforced, the president added that it was well spelt out to strengthen outdoor practice and that defaulters would be made to face the music.
Some of the codes of practice, as explained by Chijide, include engendering good relationship with clients, value added service to clients, as well as knowledge on how to draw good contract.
Asked to comment on the position of the body on the issue of vacant sites being levied by regulatory agency, Chijide said talks are on with all the relevant parties and that in no distant time, a certain percentage of it would be dropped.
On the relationship of OAAN with other relevant stakeholders, he pointed out that the relationship remained cordial and that his body recently mediated in the dispute arising from a face-off between the Nigerian Army and the Lagos State Signage and Advertising Agencies (LASAA)
Speaking on what to expect in 2012, and whether the rate review promised when Mr. Tunji Bello was the Managing Director of LASAA would be implemented, the president stated that plans were underway to ensure that members keep themselves abreast of happenings as far as the industry is concerned.
Giving the breakdown of his body’s plan for empowerment, he said the executive of the association had concluded arrangement to organise workshops and trainings for members to improve on members’ practice skill.
As part of the plan to position the association, Chijide restated the plan to move the OAAN Secretariat to its new site before the end of the year and the commitment of his administration to research so as to enable it have an audit where number of sites used and unused would be documented.