Kabir Dangogo: A PR Manager Who Cares
In his book “Beyond the Banking Hall”, Kabir Dangogo notes that the usual clash between the public relations man and the media is essentially that of the headline and bottom line. While advising against the use of bribes as tool for getting stories published, Dangogo urged PR practitioners to be professional in dealing with the media. According to him, the practitioner should let his management know that he cannot guarantee that a story will appear on the front page, that there will not be bad press and that journalists by nature are suspicious people. Despite challenges, he told the Spokesperson’s Digest that handling issues professionally will ensure that the public relations manager enjoys his media relations activities.
To him, the PR practitioner must show the media that he cares. And if he cannot provide an answer for a question, he should be forthright. He also admonished that the difference between success and failure is the ability to communicate clearly and effectively and that a practitioner’s messages should aim at influencing audience attitudes, opinions or behaviours rather than simply sending out press releases merely to increase the number of times his company gets mentioned in the press.
Born in Malumfashi, Katsina State, Kabir Dangogo trained thoroughly as a teacher. After finally graduating from the Advanced Teachers College, he proceeded on the compulsory one year national youth service and taught briefly at Government College, Zaria before taking up appointment with the Nigerian Television Authority (NTA) in Kaduna, where he worked until 1984.
On January 2, 1985, he transferred his services to the New Nigerian Newspapers (NNN) and then, the fire-brand in him as a journalist came to the fore. Here, his fiery pen got him into trouble as he was hauled into detention at an army cell at Tego Barracks, Apapa Lagos where he spent the weekend of January 15, 1988. He resigned from NNN after this experience and returned to Kaduna where he taught at Kaduna Polytechnic briefly before being engaged by the United States Information Service office in Lagos as senior press adviser. While at NNN, he was acting Editor, Editor and later member of the Editorial Board.
In 1979, Kabir travelled to the United States for his B. Sc degree in Mass Communication and United Kingdom (1986) where he earned MA degree also in Mass Communications. In addition, he holds a post-graduate diploma in Public Relations from the International Public Relations Association (IPRA) and has written many articles on communication, contributed material to several national and international communication journals. Aside “Beyond the banking Hall” (2009), Kabir has also written “The World of Public Relations” (2005)).
In 1990, Kabir entered the banking industry as Head of Public Relations at defunct Bank of the North (legacy bank in the present Unity Bank). Here his responsibilities included day-to-day management of the Public Relations Department; designing and implementation of the Bank’s Public Relations programme; design of the over-all Communications Programme for the Bank; as well as managing the media for effective publicity; and implementation of Media and Communications programmes. He left in 1995 for Union Bank of Nigeria.
While at Union Bank, Kabir emerged the pioneer president of Association of Corporate Affairs Managers of Banks (ACAMB). He headed the Union Bank’s corporate affairs for 10 solid eventful years.
In 1994, Kabir developed the inspiration to establish a communications institution and in 1998, incorporated the vehicle through which the dream would be actualised: Timex Communications. By 2001, land for the construction of Timex School of Communication (TSC) was acquired in Kaduna and construction work immediately commenced. Today the school is one of the finest institutes for training of spokespersons and PR practitioners in Nigeria.
Since 2005, Kabir has also been quite busy running Timex Communications as Chairman/CEO. Timex was involved with the rebranding of the Federal Mortgage Bank of Nigeria; brand public relations for Unity Bank Plc.; taking of Dangote Sugar to the capital market; Chartered Institute of Bankers of Nigeria’s Campaign against the use of dud cheques; training programme for African Population and Health Research Centre (APHRC) Kenya; consultancy for ENABLE Advocacy; consultancy for FOSTER on the training of oil & gas reporters in Lagos & Abuja; Kaduna Chamber of Commerce, Industry, Mines and Agriculture; Sir Ahmadu Bello Memorial Foundation; and consultancy for several other companies and banks.
He is a member of several professional bodies across the globe. In 1981, he was elected a Fellow of the International Radio and Television Society (IRTS) New York; founding President of the Association of Corporate Affairs Managers of Banks (ACAMB) 1986-1988. In 1996, he received the NIPR President’s Award for Excellence in Public Relations1996; Fellow of the Nigerian Institute of Public Relations (NIPR) 2000; Fellow of the Advertising Practitioners Council of Nigeria (APCON) 2005; Received the Lagos State Chapter of the NIPR Award for Excellence in PR 2005; Received the Capital Market Correspondence Association Award for Best Media Relations 2005; Secretary-General of the Federation of African Public Relations Associations (FAPRA) 2002-2006 and Chairman, Nigeria Chapter of the International Public Relations Associations (IPRA) 2002-2006.