SEASONED broadcast administrator and marketing communication expert, Mr. Bola Agboola has been elevated as Acting Director-General, Federal Radio Corporation of Nigeria (FRCN). He has since assumed his new duty at the FRCN Headquarters in Abuja with a cognate experience spanning a period of over 25 years. This cuts across advertising, public relations, marketing and broadcasting.
Agboola started as an advertising practitioner in 1990 when he worked as Client Service Manager for Rock Forte Advertising Agency in Surulere, Lagos. He later moved to advertising regulation when he joined the Advertising Practitioners Council of Nigeria (APCON) in 1993 and rose to become the Registrar/Chief Executive (though in acting capacity) from June 1, 2005 to August, 2006. In September 2006, he moved to the Federal Radio Corporation of Nigeria (FRCN) as the National Director of Marketing for all the 36 FM stations of the corporation spread across the country.
In 2010, the management of FRCN seconded him to head the Lagos office as Director, Lagos Operations and in January this year, he was moved to Ibadan as the Zonal Director, FRCN for the South West. Some of the stations under his supervision included Premier 93.5 FM, Amuludun 99.1 FM (both in Ibadan); Paramount 94.5FM, Abeokuta; Positive 102.5 FM, Akure; Gold 95.5 FM, Ilesha; Progress 100.5 FM, Ado-Ekiti among others.
Agboola holds a Master’s degree in Marketing Communication from the University of Strathclyde in Glasgow, Scotland. Professionally, he is a fellow of the Institute of Direct Marketing of West Africa (IDMWA); and a fellow of the Institute of Corporate Administration of Nigeria (ICAN). Also, he holds membership of APCON; National Institute of Marketing of Nigeria (NIMN); the British Chartered Institute of Marketing (BCIM); as well as the British Communication Advertising and Marketing Foundation (CAM). He has two books to his credit: Effective Media Marketing (2010); and New Product Development in Financial Services Industry (2008). In the media industry, Agboola has distinguished himself as the bridge between the gown and town having lectured at various times at Adebola Adegunwa School of Communication, Lagos State University; and the Nigerian Institute of Journalism on part time basis.
When eventually confirmed as the substantive DG, Agboola would become the 15th Chief Executive Officer of the corporation since 1951 when it metamorphosed to become Nigerian Broadcasting Service (NBS). It transformed to Federal Radio Corporation of Nigeria (FRCN) in 1972 with Dr. Christopher Kolade as DG. Expatriates ceased to serve as the helmsmen in 1963 with the appointment of Rev. E.V.B. Badejo as DG. He held forte till 1972. The British quartet of Tom W. Chalmer; J.A. Knott; R.S. Postage; and Ian K. Mackay presided over the NBS from 1951 to 1963 as DG.
Other Nigerians who had served FRCN as DG were George Bako (1978 to 1985); Alhaji Dahiru Modibbo (1985 to April 1989); Alhaji Mohammed Ibrahim (May 1989 to January 1990); Bankole Balogun (1990 to 1992); Alhaji Abdulrahman Michika (Jan. 1993 to July 1999); Dr. Eddie Iroh (August 1999 to October 2005); Ben Egbuna (October 2006 to July 2008); and Barrister Yusuf Nuhu (2009 to March 2013).