ESSENTIALS in Marketing Management Practice, by Kola Afolabi has four sections, each containing two chapters. Section One focuses on "Professional Selling Skills." Section two deals with "Practical Sales Management." Section three addresses "Product (Brand) Management" while Section four takes...
Mobile Marketing is used to describe marketing on or with a mobile device, such as a mobile Phone. Mobile allows brands that have relied on traditional channels to create a more direct, sustained relationship with consumers. Mobile Marketing is...
Let me be very clear: there is a LOT of legitimate money to be made on the Internet. It doesn't take a rocket scientist to see that there is huge potential to make money on the Internet. However, very...
Let me begin by saying how extremely honoured and delighted I am to be privileged to host media practitioners from all over Nigeria who are here to recognize excellent performances.  On behalf of myself, the Government and people of...
Political Communication, precisely Political Advertising in print media presentation of campaign adverts is the obvious subject matter of Animus and Apologia. This publication - edited by duo of Isaac Olawale Albert and Derrick Marco, with full title: Animus and...
Access Bank reviews CSR strategy By Tosin Fodeke   ACCESS Bank Plc has reviewed its Corporate Social Responsibility (CSR) strategy and had equally commenced the implementation of policies and procedures that align business growth with good corporate citizenship.   According to the banks' Corporate...
The theme of the conference of National Council on Information and Communication is “Information and Communication Management to Foster Service and Democracy”. The inherent wisdom of this theme derives from the fact that our world today is ICT- knowledge...
Thank you for forwarding to me the comments of Hon Minister of Information & Communications on the Human Rights Watch report on Nigeria. Here are my comments: i) Both the Minister and HRW have valid comments that...
NOTE: Just wonder the timeliness of the publication of the piece on the above  by the spokesperson to the Speaker of the National Assembly, Hon. Patricia Etteh. What other strategies could have been more effective going ...

FOLLOW US

0FansLike
0FollowersFollow
14,500SubscribersSubscribe
- Advertisement -

RECENT POSTS