The theme of the conference of National Council on Information and Communication is “Information and Communication Management to Foster Service and Democracy”. The inherent wisdom of this theme derives from the fact that our world today is ICT- knowledge...
Access Bank reviews CSR strategy By Tosin Fodeke   ACCESS Bank Plc has reviewed its Corporate Social Responsibility (CSR) strategy and had equally commenced the implementation of policies and procedures that align business growth with good corporate citizenship.   According to the banks' Corporate...
Political Communication, precisely Political Advertising in print media presentation of campaign adverts is the obvious subject matter of Animus and Apologia. This publication - edited by duo of Isaac Olawale Albert and Derrick Marco, with full title: Animus and...
Mobile Marketing is used to describe marketing on or with a mobile device, such as a mobile Phone. Mobile allows brands that have relied on traditional channels to create a more direct, sustained relationship with consumers. Mobile Marketing is...
ESSENTIALS in Marketing Management Practice, by Kola Afolabi has four sections, each containing two chapters. Section One focuses on "Professional Selling Skills." Section two deals with "Practical Sales Management." Section three addresses "Product (Brand) Management" while Section four takes...
Reactions of PRNigeria forumites. Dear Shuaib, Your letter, professional road map is very clear and in line with our framework. We have engaged stakeholders since we resumed to share ideas. We have equally appraised our current policy thrust as...
I write to commend you on your article in THIDAY of 27 August 2007, titled “PR People as Errand Boys”. From a cursory glance, one is likely to dismiss the write up as another one of those articles designed...
So long successive governments in Nigeria have grappled with the National image project in so many ways to no avail. Babangida engaged in a cacophony of “Image Laundering” overseas to no avail. In fact since the word “Image Laundering”...
My initial reaction, upon reading the reasons offered by former President Olusegun Obasanjo for his sparse reading of Nigerian newspapers was that he had relapsed into his famous or infamous out-of-power disdain and invectives against the Nigerian newspaper press....

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