Posted to PR Nigeria: June 16, 2008By Utibe Uko“The easiest way to destroy a brand is to put its name on everything”, so says “The Law of Brand Extensions Brand by Al & Laura Ries” (The 22 Immutable Laws...
A Keynote Address at the Inauguration of the New Governing Council of NIPR on June 5, 2008)By John Ogar Odey Protocol It is with great delight and due sense of fulfillment that I welcome you all to the inauguration of...
Posted to PR Nigeria: June 11, 2008AFRICA tourism industry was on the front burner last month as Nigeria played host to the 47th session of the Commission for Africa (CAF) in Abuja. The gathering attracted many delegates from the...
Posted to PR Nigeria: May 19, 2008By Mike Nwokoro On 29th of May this year, it will be exactly one year that the present administration under the indefatigable Leadership of President Umaru Musa Yar’Adua assumed office. This was...
The way advertisements are packaged nowadays has succeeded in winning the hearts of most consumers, albeit cunningly, into switching tastes, writes Yejide Gbenga-Ogundare.  A 12-year-old boy once told his mother years back that if he has to smoke, he...
The public relations discipline has suffered misconceptions in many parts of the world, a situation experts attribute to lack of adequate understanding. Seasoned PR practitioners, however, insist that contrary to the popular opinion that PR thrives on lies; truthfulness and...
Award Ceremonies, Music Jamboree and Fashion Shows Replaces Investigative Journalism “Was it graft? The crooks of Tammany Hall distinguished between honest graft—which they considered respectable—and dishonest graft. Honest grafters used political connections, such as tips as to where a new bridge...

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