By Kabiru [email protected] So much has been said about corruption in Nigeria in recent times that the issue is now becoming over-talked about. No matter what, the issue, due to its importance, will never stop arousing debates whenever it...
By Adewale AjaniAdvertising in plain terms is “the public promotion of a product, service, business, or event in order to attract or increase interest in it.” It is an essential trade tool required to create awareness, solicit acceptability and/or...
By Kabir Alabi GarbaWITH its headquarters in Lagos, the mandate of promoting responsible and ethical advertising practice across the length and breadth of the country may not be an easy task for the Advertising Practitioners Council of Nigeria (APCON)....
By Oluremi OyoIt is a reality of life in the 21st century that information, communication and the ability to manage both effectively have become very precious national resources. Indeed, some scholars have gone as far as listing information and...
By: Kayode Odunaro The business world is the front driver of any economy. Ordinarily, it is the terrain of the private sector with government playing mostly regulatory roles in developed economy. In an economy such as ours in Nigerian,...
“ADVERTISING practitioners have, largely misunderstood branding as a concept.”  This is the position of Mr. Lolu Akinwunmi, President Of The Association Of Advertising Agencies Of Nigeria (AAAN), in his speech at the AAAN Business Seminar held last week...
By Ndubueze OkekeRecently, precisely on April 21, 2008, the Federal Government constituted a National Council and National Steering Committee on Nigeria’s Vision 2020. Going by the objectives of these Committees which I believe is to chart a roadmap...
AN essential component of organizational brand building is the visual presentation, articulated in part, through its identity-logo, colour, signages, building, and liveries. A brand is also activated using the five senses - smell, sight, sound, feel, and touch. The...
By Kabir Alabi Garba DESPITE the revolution in communication technology with its attendant multi-functional tools that enhance performance and productivity, workload of journalists is still heavy and daunting. And with a new orientation among media owners of small size...
By Raheem Akingbolu The seminar on Measuring Sponsorship Return on Investment (ROI) organised by Lagos-based consumer engagement agency, Connect Marketing, held Friday, with all speakers emphasising the premium place of sponsorship in the brand building and business driving...

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