By Gerry McGovern:  ...
THE brief interview President Umaru Yar‘Adua granted the British Broadcasting Corporation is metaphoric. Just as the President struggled to speak during the interview, his listeners struggled to understand what he was saying. The voice was weak and petered out...
By Barbara Horwitz-Bennett Follow these tips to help your client or source land good coverage You've suavely managed to score a media interview for one of your experts, but so have a number of your competitors. How do you ensure that...
By Michael Snyder In a lightning-fast, 24-hour information cycle, organizations must avoid these common pitfalls A few months ago, a prominent executive—someone who should have known better—asked me: “What is it exactly that you do?” Having been asked this question hundreds...
POLITICIANS, in the last eight years of democracy in Nigeria, have subsumed the phrase 'dividend of democracy' into the consciousness of Nigerians.But in most cases, the phrase is viewed in relation to the number of projects, especially public utilities...
Lets pretend for the sake of this post that you've just wrote a long informative blog post, it's one of your greatest ever and you know people are just going to eat it up. You put it up on...
The Lagos chapter of the Nigerian Institute of Public Relations (NIPR) recently held the second edition of the Golden Eagle Award, through which it rated some outstanding agencies and professionals. Raheem Akingbolu takes a cursory look at the industry,...
AS a reputation management consultant, who has worked in some of the foremost marketing communications firms including Insight Communications, The Quadrant Company, JSP, SO&U Saatchi & Saatchi and now TPT International, Charles Igbinidu dismissed the belief that the Heart...
The Nigerian Institute of Public Relations clocks 45 next year. By this time, it will be the second oldest national PR association on the African continent next to the Public Relations Institute of Southern Africa (PRISA) which clocked 50...
The beginning of the Integrated Marketing communications (IMC) practice, in Nigeria dates back to the times when the earliest products or what today have become brands sourced for ways to reach their market or target customers through advertising. Though...

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