Follow these guidelines for relevant quantitative and qualitative measurement   There’s always a lot of debate about public relations measurement. Although we give credit to our peers for trying to standardize and define it, codifying it is a waste of...
By Adewale AjaniAdvertising in plain terms is “the public promotion of a product, service, business, or event in order to attract or increase interest in it.” It is an essential trade tool required to create awareness, solicit acceptability and/or...
Speech by General Ibrahim Babangida, GCFR, chairman of the occasion, 9th Daily Trust Annual Dialogue, held at the Transcorp Hilton Hotel, Abuja, on Thursday, January 26, 2012 I wish to welcome you all this morning to the 9th Annual Trust...
The important question of the relationship between media coverage of terrorism and the impact of such media depiction on the rest of us ordinary citizens has continued to generate debates and commentaries in different climes.  As a matter of...
Raheem Akingbolu writes on how brand owners are adopting Corporate Social Responsibility (CSR) philosophy to communicate their business differentiation, citing Guinness Nigeria and its Water of Life project as an example of such initiative… The belief that consumers’ perception could...
The Nigerian Institute of Public Relations clocks 45 next year. By this time, it will be the second oldest national PR association on the African continent next to the Public Relations Institute of Southern Africa (PRISA) which clocked 50...
Introduction Last week Wednesday in Abuja, majority of the political actors in Nigeria and other stakeholders were gathered at the instance of President Umaru Musa Yar’adua to explore ways on how to restore integrity to the electoral process in...
AN essential component of organizational brand building is the visual presentation, articulated in part, through its identity-logo, colour, signages, building, and liveries. A brand is also activated using the five senses - smell, sight, sound, feel, and touch. The...
1.0 INTRODUCTION:     As our growing population turns increasingly to the community and its many resources, our opportunities for making one-to-one contacts with the public will increase. As the nation keeps enlarging, it has also become more centralised in urban...
The emerging trend in the global Marketing Communication, which apportions so much to public relations, has forced local practitioners to widen their scopes. This also informed the decision of some advertising agencies to establish subsidiary PR shops, a recent...

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