The emerging trend in the global Marketing Communication, which apportions so much to public relations, has forced local practitioners to widen their scopes. This also informed the decision of some advertising agencies to establish subsidiary PR shops, a recent...
By Oluremi OyoIt is a reality of life in the 21st century that information, communication and the ability to manage both effectively have become very precious national resources. Indeed, some scholars have gone as far as listing information and...
The Yar'Adua I knew By Olusegun AdeniyiThere has been a massive outpouring of tributes to the late President Umaru Musa Yar'Adua since his passing a few weeks ago. So much so that it is now becoming increasingly difficult for...
The Nigerian Institute of Public Relations clocks 45 next year. By this time, it will be the second oldest national PR association on the African continent next to the Public Relations Institute of Southern Africa (PRISA) which clocked 50...
A spokesperson is respected by the media likewise the public that are major stakeholders. All over the world spokespersons whether for individuals, organisations or nations, are visible in dousing confusion and giving reassurance towards managing crises. For sometimes now, Olusegun...
Recently, more awareness is being created around the concept of Corporate Social Responsibility (CSR) with the aim of putting the corporate organisations operating in Nigeria market on their toes, so as to live up to expectation in their relationship...
By Shel Holtz PR trumps marketing when it comes to controlling the social media budget and strategy Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/communication departments have their hands on the wheel...
The Lagos chapter of the Nigerian Institute of Public Relations (NIPR) recently held the second edition of the Golden Eagle Award, through which it rated some outstanding agencies and professionals. Raheem Akingbolu takes a cursory look at the industry,...
A group operated by President Goodluck Jonathan’s key ministers has spent about N2 billion to run newspaper and radio/television advertisements defending the Federal Government’s aborted petrol subsidy withdrawal, Daily Trust investigation has shown. The Neighbor to Neighbor Initiative (N2N), a...
So much noise and furor has been raised in the media last week on a Bill for an Act to Provide for the repeal of the Nigerian Press Council Act, 1992 and establish in its place the Nigerian Press...

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