Amnesty International has accused Shell Nigeria of human rights abuses, spreading pollution and other crimes against corporate responsibility (CSR). It provoked Paul Holmes, editor and publisher of The Holmes Report, to argue that companies will and should be held...
Following the opening of more departmental stores across the country, the market is experiencing a new purchasing trend as large numbers of consumers seem to prefer malls to open market, Raheem Akingbolu writes When Ikeja City Mall was established in...
By Raheem Akingbolu The seminar on Measuring Sponsorship Return on Investment (ROI) organised by Lagos-based consumer engagement agency, Connect Marketing, held Friday, with all speakers emphasising the premium place of sponsorship in the brand building and business driving...
By: Kayode Odunaro The business world is the front driver of any economy. Ordinarily, it is the terrain of the private sector with government playing mostly regulatory roles in developed economy. In an economy such as ours in Nigerian,...
Raheem Akingbolu writes on how brand owners are adopting Corporate Social Responsibility (CSR) philosophy to communicate their business differentiation, citing Guinness Nigeria and its Water of Life project as an example of such initiative… The belief that consumers’ perception could...
Reporter Connection joins HARO and Profnet while offering variations on the connection theme   Have you been quoted in The New York Times lately? How about The Wall Street Journal?   Despite the current emphasis on social media, don’t forget that print...
The third ordinary session of the African Union’s Communication and Information Technologies Ministerial Conference (AUCITC) had come and gone. But participants who came from over 23 African countries got the feel of strong attachment Nigeria has for the ICT...
Despite the recent efforts of the Rebranding Nigeria campaign, there seems to be no clear path for the authorities in different States to embark on, or follow up the establishment of their distinctive brands as States. The purpose of this...
Posted to PR Nigeria: June 16, 2008By Utibe Uko“The easiest way to destroy a brand is to put its name on everything”, so says “The Law of Brand Extensions Brand by Al & Laura Ries” (The 22 Immutable Laws...
The important question of the relationship between media coverage of terrorism and the impact of such media depiction on the rest of us ordinary citizens has continued to generate debates and commentaries in different climes.  As a matter of...

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