“ADVERTISING practitioners have, largely misunderstood branding as a concept.”  This is the position of Mr. Lolu Akinwunmi, President Of The Association Of Advertising Agencies Of Nigeria (AAAN), in his speech at the AAAN Business Seminar held last week...
By Oluremi OyoIt is a reality of life in the 21st century that information, communication and the ability to manage both effectively have become very precious national resources. Indeed, some scholars have gone as far as listing information and...
Learn and employ SEO best practices to keep pace with technology   The recent launch of Google’s Social Search beta highlighted a recent trend: Consumers and businesses want insight into the opinions of their social networks before making decisions.   The new Google...
....Special Adviser on Media to Hon. SpeakerIt started like a little fire, one that a cup of water could put out but thirty days down the road, it is still raging. For politicians’ especially federal lawmakers, it is not...
By Barbara Horwitz-Bennett Follow these tips to help your client or source land good coverage You've suavely managed to score a media interview for one of your experts, but so have a number of your competitors. How do you ensure that...
By Adewale AjaniAdvertising in plain terms is “the public promotion of a product, service, business, or event in order to attract or increase interest in it.” It is an essential trade tool required to create awareness, solicit acceptability and/or...
By Ndubueze OkekeRecently, precisely on April 21, 2008, the Federal Government constituted a National Council and National Steering Committee on Nigeria’s Vision 2020. Going by the objectives of these Committees which I believe is to chart a roadmap...
Published December 3, 2008 by Jeff Selin With the holiday season here, email has been on my mind. And many folks just starting out ask about pitfalls to avoid for their email marketing and communications campaigns. So here we...
Like in politics, scheming, lobbying and maneuvering are common tools used by marketing communications practitioners in Nigeria to win businesses. Though, in line with international standards, some organisations are known to call for marketing pitches before giving out their accounts to practitioners,...
AHEAD of the start of the 23rd All Africa Public Relations Conference, the president of the African Public Relations Association (APRA), Kate Bapela would visit Information and Communications Minister, Prof. Dora Akunyili in Abuja. Bapela, a senior officer of the Independent...

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