The way advertisements are packaged nowadays has succeeded in winning the hearts of most consumers, albeit cunningly, into switching tastes, writes Yejide Gbenga-Ogundare. A 12-year-old boy once told his mother years back that if he has to smoke, he would...
Like in politics, scheming, lobbying and maneuvering are common tools used by marketing communications practitioners in Nigeria to win businesses. Though, in line with international standards, some organisations are known to call for marketing pitches before giving out their accounts to practitioners,...
Reporter Connection joins HARO and Profnet while offering variations on the connection theme   Have you been quoted in The New York Times lately? How about The Wall Street Journal?   Despite the current emphasis on social media, don’t forget that print...
Following the use of social networks in the ongoing protests for restoration of fuel subsidy, EVEREST AMAEFULE reports that the Internet has transformed and sustained the quest for social change in the country When a young Tunisian, Mohammed Bouaziz, burnt...
Recent comments by General Muhammadu Buhari on the 2015 elections have elicited wide-scale reactions, with some people even calling for his arrest and prosecution. The senior politician used the Hausa parable kare jinni biri jinni, to express his views that the next...
It was with great dismay that I awoke a few days ago to see the pictorial publications being circulated about my family and me by the on-line media. It has stirred up a great deal of controversy and has...
Exclusive Interview Defence Information is a Serious Business - Brig. Gen. Olukolade, Director Defence Information Brigadier General Chris Olukolade is the Director of Defence Information. He had previously served as the Director of Army Public Relations and was one time Spokesman of...
Posted to PR Nigeria: May 19, 2008By Mike Nwokoro On 29th of May this year, it will be exactly one year that the present administration under the indefatigable Leadership of President Umaru Musa Yar’Adua assumed office. This was...
NOWADAYS, especially in Nigeria, many factors have conspired to frustrate journalists' attempt to pursue the ultimate pride of the profession - Investigative Journalism.The major victim of the unbridled quest for materialism, and the desire for extravagant living, is that...
  TO rebrand any product means there are issues to resolve with the existing one. How is the Nigerian politician perceived as a brand? According to the President of the Catholic Bishops Conference of Nigeria (CBCN), the Most Reverend Dr....

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