By Shel Holtz PR trumps marketing when it comes to controlling the social media budget and strategy Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/communication departments have their hands on the wheel...
T is exactly one year today, when the Freedom of Information (FoI) Act became operational in Nigeria, as President Goodluck Ebele Jonathan assented to it on May 28, 2011. It took the promoters of the bill 12 years of intense campaign and...
Speech by General Ibrahim Babangida, GCFR, chairman of the occasion, 9th Daily Trust Annual Dialogue, held at the Transcorp Hilton Hotel, Abuja, on Thursday, January 26, 2012 I wish to welcome you all this morning to the 9th Annual Trust...
Following the opening of more departmental stores across the country, the market is experiencing a new purchasing trend as large numbers of consumers seem to prefer malls to open market, Raheem Akingbolu writes When Ikeja City Mall was established in...
Mallam Garba Shehu is one of most respected political communicators in Nigeria. He has been the media handler of the former vice president Atiku Abubakar. A graduate of Mass-Communication from the University of Nigeria, Nsukka, he was at one...
By Gerry McGovern:  ...
THE brief interview President Umaru Yar‘Adua granted the British Broadcasting Corporation is metaphoric. Just as the President struggled to speak during the interview, his listeners struggled to understand what he was saying. The voice was weak and petered out...
The battle ground has shifted. In an advanced society conflict is no longer resolved through the use of bows and arrows. This crude method of conflict resolution can only be found in archaic societies, for instance the Jos crisis...
LIKE old war veterans recalled into the army during on emergency, they came in droves from retirement for one purpose: Re-awakening a rear-comatose profession to which they all belong - Public Relations practice.  Indeed, from the immediate past National...
“Save the Collapsing Economy of Northern Nigeria” is the caption in the newsletter of Invest In Northern Nigeria Limited. This concept has been a strong focal point of those agitating for a direction geared towards the financial emancipation of...

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