By Shel Holtz PR trumps marketing when it comes to controlling the social media budget and strategy Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/communication departments have their hands on the wheel...
Lets pretend for the sake of this post that you've just wrote a long informative blog post, it's one of your greatest ever and you know people are just going to eat it up. You put it up on...
One year after the official unveiling of Forte Oil Plc as the new name of the erstwhile African Petroleum Plc, the company has embarked on a new look for some of its outlets, reports  Raheem Akingbolu   A recent visit to...
To rid the advertising industry of unhealthy practices, the Advertising Practitioners Council of Nigeria (APCON), through its Advertising Standards Panel (ASP), has embarked on reformative steps, with the latest being the ban on Guinness Ad, which is currently generating...
Posted to PR Nigeria: June 16, 2008By Utibe Uko“The easiest way to destroy a brand is to put its name on everything”, so says “The Law of Brand Extensions Brand by Al & Laura Ries” (The 22 Immutable Laws...
Exclusive Interview Defence Information is a Serious Business - Brig. Gen. Olukolade, Director Defence Information Brigadier General Chris Olukolade is the Director of Defence Information. He had previously served as the Director of Army Public Relations and was one time Spokesman of...
Kabir Dangogo: A PR Manager Who Cares In his book “Beyond the Banking Hall”, Kabir Dangogo notes that the usual clash between the public relations man and the media is essentially that of the headline and bottom line. While advising...
If there is any move which the Goodluck Jonathan administration has taken which is remarkably path-breaking for the Nigerian advert industry, it is the decision to do away with the awful practice of making the serving chief executive of...
Mallam Garba Shehu is one of most respected political communicators in Nigeria. He has been the media handler of the former vice president Atiku Abubakar. A graduate of Mass-Communication from the University of Nigeria, Nsukka, he was at one...
At the start of a New Year, new expectations are always in the air, especially with new developments coming on the heels of the New Year; yet the new dispensation can choose to meet the expectations of the people...

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