Take a look at some bromides about the business, and see which still hold water The axiom that "the more things change, the more they remain the same" holds true. Visibility and credibility still go a long way in...
For the second straight year, the iPhone topped a ranking of social media brands in which Apple placed three in the top ten. Disney was runner-up to the iPhone and CNN fell one spot to third in the ranking...
Sure, social media platforms make it easy to dive in and just start talking and that's one of it's biggest benefits. It's also a potential downside. How many times have you seen somebody in over their head in a...
This post is the second of three looking at online influencers. The first listed some great free tools that help identify influential people, however this post is the next step – 10 things to consider when selecting online influencers....
Stark contrasts between actions there and the responses to Katrina and the BP disaster Now that the last of the miners has been lifted to safety, we—and they—can take a deep breath and look back on the lessons of 68...
 A fellow and member of council, Nigerian Institute of Public Relations (NIPR), Malam Yusuf Mohammed recently spoke to Pembi Stephen on the institute and some other issues. Excerpts:  What is your Institute doing in support of the Federal Government's Rebranding...
Let the calendar remind you not just that it’s January—but it’s also 2010! It’s that time of year again: time to make a well-intended list of our priorities for the new year—all of which we’ll forget come Jan. 16 or...
If there's one thing a journalism school expects of its students, it is the ability to pose a tough question. Orion de Nevers, a freshman at the University of Southern California, serves up this one: Why would anyone major...
How to measure 5 popular social media channels - By Danny BrownFollow this simple rule: Set goals, then measure against themA recent post on the Canadian Marketing Association’s blog, Measuring Social Media, was written by RIM/Blackberry board member Jim...
In its 123-page report on Nigeria entitled Criminal Politics: Violence, ‘Godfathers’ and Corruption in Nigeria released a few days ago, the NGO Human Rights Watch made some unfair submissions about Nigeria on issues of violence, human rights abuse and...

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