My vision for public relations practice in Nigeria, by Abdullahi Mohammed Ahmed Abdullahi, an accomplished Public Relations Manager, is the immediate past Commissioner of Information in Bauchi State. Abdullahi, who has the record of being the longest serving Director of...
  Now don’t get me wrong this will not happen overnight or even at all but you have to put into consideration as to how powerful social media is growing. Sites like Facebook and Twitter have been on a steady...
It’s not easy being a social media consultant these days.  Between the bashing of some social media “experts” and the viral what the **** is my social media strategy blog, you’d think that every social media “guru” is a...
Stark contrasts between actions there and the responses to Katrina and the BP disaster Now that the last of the miners has been lifted to safety, we—and they—can take a deep breath and look back on the lessons of 68...
Let the calendar remind you not just that it’s January—but it’s also 2010! It’s that time of year again: time to make a well-intended list of our priorities for the new year—all of which we’ll forget come Jan. 16 or...
Technology’s evolution and a culture shift have spurred a metamorphosis among communications pros. Over the last few years, a common theme has emerged when talking about the future of the communications profession: a shift from creating communication to enabling...
We’ve all heard the mantra that organizational messaging must be consistent across all stakeholders — that it solidifies branding, builds trust with customers and employees, communicates the value of products and services and so on. Got it. Understood. Now throw globalization...
Metrics old and new may soon slake the thirst for ROI in social media I'll never forget driving through the hills just north of L.A. after yet another fire had devastated the area. The last time I'd seen them...
If there's one thing a journalism school expects of its students, it is the ability to pose a tough question. Orion de Nevers, a freshman at the University of Southern California, serves up this one: Why would anyone major...
As the Special Assistant to Peter Obi on Media and Publicity, I complement the work of the Chief Press Secretary, in Governor Obi’s own case, Mr. Mike Udah. I call him editor because, besides having edited a National Newspapers,...

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