Stark contrasts between actions there and the responses to Katrina and the BP disaster Now that the last of the miners has been lifted to safety, we—and they—can take a deep breath and look back on the lessons of 68...
  Now don’t get me wrong this will not happen overnight or even at all but you have to put into consideration as to how powerful social media is growing. Sites like Facebook and Twitter have been on a steady...
Technology’s evolution and a culture shift have spurred a metamorphosis among communications pros. Over the last few years, a common theme has emerged when talking about the future of the communications profession: a shift from creating communication to enabling...
Coming up with a social media plan isn't always the easiest thing to do for businesses. There are so many factors that come into play, even beyond the landscape of communities that actually exist. For example, business leaders need...
If  you want to promote your product, brand or business you need to branch out from just using traditional public realtions tools such as press releases. In the session “Search, PR, and the Social Butterfly” the focus  was how to...
If there's one thing a journalism school expects of its students, it is the ability to pose a tough question. Orion de Nevers, a freshman at the University of Southern California, serves up this one: Why would anyone major...
It’s not easy being a social media consultant these days.  Between the bashing of some social media “experts” and the viral what the **** is my social media strategy blog, you’d think that every social media “guru” is a...
We’ve all heard the mantra that organizational messaging must be consistent across all stakeholders — that it solidifies branding, builds trust with customers and employees, communicates the value of products and services and so on. Got it. Understood. Now throw globalization...
This post is the second of three looking at online influencers. The first listed some great free tools that help identify influential people, however this post is the next step – 10 things to consider when selecting online influencers....
1. FACEBOOK Think back five years. If they had made a feature film then about a hot social networking site, it would have been MySpace. Instead, it's the founding story of Facebook that's dramatized—some say made up—in David Fincher's The...

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