Tag: "featured"

Spokesperson's Digest

Defence Information is a Serious Business- Brigadier General Olukolade

Exclusive Interview Defence Information is a Serious Business – Brig. Gen. Olukolade, Director Defence Information Brigadier General Chris Olukolade is the Director of Defence Information. He had previously served as the Director of Army Public Relations and was one time Spokesman of the ECOMOG Force in Liberia and Sierra-Leone. As the Director Defence Information, he […]

Reuben Abati Spokesperson to President Jonathan

New pump prices have come to stay in Nigeria- Reuben Abati, Presidential Spokesperson

    In the wake of nationwide outrage that has greeted Sunday’s announcement of formal removal of petroleum subsidy by the Federal Government, Presidential adviser on media and publicity, Dr Reuben Abati in this interview with State House correspondents insisted that the policy was in the long run benefit of the Nigerian economy, adding that […]

The 7 deadly sins of PR (2010 edition)

The 7 deadly sins of PR (2010 edition)

By Michael Snyder In a lightning-fast, 24-hour information cycle, organizations must avoid these common pitfalls A few months ago, a prominent executive—someone who should have known better—asked me: “What is it exactly that you do?” Having been asked this question hundreds of times over the past quarter century, I replied: “Just like a company’s brand […]

10 ways to get quoted in the media

10 ways to get quoted in the media

By Barbara Horwitz-Bennett Follow these tips to help your client or source land good coverage You've suavely managed to score a media interview for one of your experts, but so have a number of your competitors. How do you ensure that your source is quoted prominently in the final published article? When preparing for the […]

Be a better interviewer in 14 steps

Be a better interviewer in 14 steps

By Michael Sebastian michaels@ragan.com Rediscover the art of interviewing and watch your writing improve Interviewing is among the most basic of communication skills—it’s simply a conversation, right? The short answer is yes, but it’s so much more. Interviewing is one of the most important elements of strong journalistic writing. It’s research. It’s establishing contact with […]

Study: PR wins social media ownership battle

Study: PR wins social media ownership battle

By Shel Holtz PR trumps marketing when it comes to controlling the social media budget and strategy Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/communication departments have their hands on the wheel in most organizations. The debate over ownership of social media has largely raged between […]

Advice for new corporate writers and editors

Advice for new corporate writers and editors

For harried but well-intentioned communication managers—and their still-malleable new writers and editors—here are some talking points worth communicating to new employees   Companies offer new employee orientation to brief new hires on the culture and the policies of the organization so they can hit the office carpet running.   But who orients employees in the […]

10 Things to Do After You Make A blog post

10 Things to Do After You Make A blog post

Lets pretend for the sake of this post that you've just wrote a long informative blog post, it's one of your greatest ever and you know people are just going to eat it up. You put it up on your blog but now what? yes you could call your mom at work and your cousins […]

3 Tools for Sharing Micro-content Online

By Michelle Bowles: Leveraging your connections is easy—and essential Over the last few years, the concept of micro-blogging has gone from zero to hero. Just a few years ago, the terms “micro-blogging” and “micro-content” were known only to early adopters. These days, the only thing “micro” about micro-blogging and status updates is character count.   Consider […]

Online Propaganda and Social Media

Online Propaganda and Social Media

The battle ground has shifted. In an advanced society conflict is no longer resolved through the use of bows and arrows. This crude method of conflict resolution can only be found in archaic societies, for instance the Jos crisis in Northern Nigeria where victims were cut to death with machetes. Wars have also gone beyond […]