Principles and Practice of Community Relations

Book: Principles and Practice of Community Relations – A Premiere Author: Kunle Ogedengbe , MNIPR, MCIPR (UK). Date for Presentation: Thursday, June 26, 2008 Venue: Nigerian Institute of International Affairs Kofo Abayomi Street , Victoria Island, Lagos . Time: 10:00am
Events: As part of the Presentation, a Lecture will also be delivered. The topic of the Lecture is Community Relations: Panacea for a Peaceful Niger Delta. The Speaker is Prof. Steve Azaiki, Co-ordinator, National Think-Tank , Nigeria

The PR concept of Community Relations stems fundamentally from an appreciation of the fact that the community in which an organisation operates is a critical ‘public’. There is no gainsaying the benefits of a harmonious co-existence between a business and its community. Whilst it is possible, and this indeed appears to be the general practice, for organisations to situate community relations within the wider context of corporate social responsibility, to do so may in fact take away from its centrality in the entire public relations matrix. What Mr. Ogedengbe has tried to do in this book is to assert this centrality. PR practitioners, whether on client or consultancy side, will find the ideas and precepts presented in this book illuminating. Of course, they are by no means exhaustive because modern business organisations, operating in diverse social, political and cultural settings, are increasingly faced with new, often, unexpected scenarios, challenges and possibilities, in their effort to remain socially and politically responsible and ‘correct’. To be able to effectively rise up to these challenges, there is the need for organisations to be strategic in their community relations programmes. Strategy invariably flows from a sound theoretical foundation, which is part of what this book substantially represents, apart from the practice of community relations.

John Ehiguese,
CEO, Mediacraft Associates Limited.


The Principles and Practice of Community Relations – A Premiere is Kunle Ogedengbe ’s unique contribution to the dynamic, yet stimulating and challenging field of public relations in Nigeria . The book presents a bird’s eye view of the concept and strategies for planning, executing and evaluating community relations programmes. It thus fills a hiatus in the field of PR theory and practice in Nigeria , making the book a must read for scholars and practitioners alike.

Rotimi W. Olatunji, Ph.D
Head, Department of Public Relations and Advertising,
School of Communication,
Lagos State University, Nigeria .


I commend the initiative on the book, Principles and Practice of Community Relations – A Premiere. It is an authoritative, factual and up-to-date work. It is a must for corporate practitioners and other stakeholders.
Yakubu Lawal,
Deputy Energy Editor,
The Guardian.


Kunle Ogedengbe, an experienced public relations practitioner, was awarded Certificate of Excellence by the Nigerian Institute of Public Relations, Lagos State Chapter, for 2004, 2005, and 2006 as well as Plaque/Award of Honour in 2007 for his contributions to the advancement of public relations practice, apart from other awards in public relations, academics, and journalism.

He acquired community relations experience while instituting public relations functions in MTN Nigeria Communications Limited, the first Nigerian to do so in a GSM company, upon secondment from Corporate and Financial Communications Limited. The same at Chellarams Plc, a multinational, and Sovereign Trust Insurance Plc where he was Head, Research and Development before becoming Head Corporate Communications and Strategy. Currently, he is Head of Strategy and Research of the Company. His research works included community relations at the Mass Communication Department, Lagos State Polytechnic, where he was Head, Public Relations and Advertising Unit. Apart from rich experience in consulting, he also lectures Public Relations and Advertising Management in the MBA Class of Lagos State University, Isolo Campus. He was equally Senior Editor, Best of Business magazine.

A chartered public relations practitioner, Ogedengbe holds  Masters of Science Degrees in Finance from University of Calabar, and Communication Studies from Lagos State University; B.Sc. (Hons) Politics, Philosophy and Economics from Obafemi Awolowo University, Ile-Ife; HND, Mass Communication from The Polytechnic, Ibadan; and a (Chartered) Professional Diploma in Public Relations from the Nigerian Institute of Public Relations.

He is a Full Member of the Nigerian Institute of Public Relations and the Chartered Institute of Public Relations, United Kingdom .

He has authored and co-authored many books among which are Media of Public Relations, Advertology, Issues in PR, Capsule History and Development of GSM in Nigeria , and Research Methods & Precision Journalism.

Prof. Steve Azaiki, holds a Ph.D in Agriculture, an MBA in Project Management. He has attended courses in Harvard, Oxford and University of Abidjan in Cote d’Ivoire . Apart from English, he speaks Russian, Ukrainian and French.

He was the pioneer Commissioner for Agriculture and also was two-time Secretary to Government of Bayelsa State. He voluntarily retired from the Federal Civil Service as Director Inspectorate, National Directorate of Employment.

He seats on board of various companies and organizations. He is a Visiting Fellow, Institute of Petroleum Studies, University of Port Harcourt and Professor of Conflict Resolution at the Ukrainian Academy of Personnel Management, Kiev .

He has published widely, author of Inequities in Nigerian Politics; Oil, Politics and Blood; Oil, Gas and Life in Nigeria ; The Evil of Oil and Crisis in the Niger Delta; Cassava the White Gold etc.

Prof. Azaiki who is the President of the World Environmental Foundation for Africa (WEFFA) is at home with developmental issues and especially the Niger Delta where he has published widely and involved in its administration for the good of all.

He is expected to bring his rich cultural and professional background in treating the lecture for the good of all –The Government, The Communities, The Multinationals and the People.

Notably, Prof. Azaiki has been consistent in his agitation for a better life for the Niger Delta Region using dialogue and constitutional means to draw attention to inequalities that exist in Nigeria.

Kunle Ogedengbe,
0803 406 5151, 877 0816

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