Posted on Jun 15, 2010
How to measure 5 popular social media channels - By Danny Brown
Follow this simple rule: Set goals, then measure against them
A recent post on the Canadian Marketing Association’s blog, Measuring Social Media, was written by RIM/Blackberry board member Jim Estill. He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones
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