10 ways to get quoted in the media - By Barbara Horwitz-Bennett Follow these tips to help your client or source land good coverage You've suavely managed to score a media interview for one of...
Study: PR wins social media ownership battle -By By Shel Holtz PR trumps marketing when it comes to controlling the social media budget and strategy Despite the introduction of models for structuring...
Be a better interviewer in 14 steps By Michael Sebastian
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Rediscover the art of interviewing and...
The 7 deadly sins of PR (2010 edition) By Michael Snyder In a lightning-fast, 24-hour information cycle, organizations must avoid these common pitfalls A few months ago, a prominent executive—someone...
