Interviews

Corporate Identity Requires Simplistic and Convincing Messages - Aliyu Ma'aji of Corporate Affairs Unity Bank

Posted on Dec 29, 2009 Posted by PRNigeria

Corporate Identity Requires Simplistic and Convincing Messages – Aliyu MaÁji Head of Corporate Affairs Unity Bank After unveiling their new visual identity meant to reposition the bank in a refreshing and invigorating manner, with the aim of setting the pace in redefining industry standards, the Head of Corporate Affairs of Unity Bank, Mal. Aliyu Ma'aji advocates simplistic communication strategies devoid of screaming messages for successful campaigns. He granted this interview to...

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2009-12-29 13:55:17Corporate Identity and Rebranding

PR Has No Barriers- Doyin Ogunbiyi

Posted on Oct 11, 2009

Me, Daniel’s girl friend? Rubbish! ...Says Ogunbiyi, ex-GTDC MD
From Moshood Adebayo, Abeokuta,
Friday, October 9, 2009

Deaconess Doyin Ogunbiyi, former Managing Director, Gateway Tourism Development Corporation (GTDC), was the casualty of the rift between Ogun State Governor Gbenga Daniel and the Alake of Egbaland, Oba Aremu Gbadebo, over the latter’s comment on the state of roads in Abeokuta, the state capital, last year.

Oba Gbadebo, the immediate past Chairman of the state Council of...

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More marketing communication firms coming this year

Posted on Oct 03, 2009

THE decision of the Newspaper Proprietors' Association of Nigeria (NPAN) to review downward, the commission rate to 15 per cent with its attendant implication on the revenue of advertising agencies notwithstanding, there may be rise in the number of marketing communication firms this year.

This is the prediction of Mr. Henry Alade, Chief Operating Officer, Troops Integrated, a Lagos-based marketing communications outlet.

His forecast is premised on the expansion that the Nigerian business...

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Image and Reputation Management Require a Lot of Research

Posted on Oct 03, 2009

Chief Fassy Adetokunboh Yusuf was born over fifty years now. In 1974, he secured a Diploma in Journalism from the British School of Journalism and Television, and in 1975, he secured Certificate in Public Relations from the now Chartered British Institute of Public Relations. - Henley Management College/Brunel University between 1982 and 1983 for his Master of Business Administration [M.B.A] degree; and the University of Lagos for his M.Sc. degree in Mass Communication. Not done, Chief...

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Defining the Pace of Brand Communication - Adstrat Boss

Posted on Sep 30, 2009

By Kabir Alabi Garba

NEARLY a decade ago, he and some his colleagues within the same age bracket bestrode the marketing communication industry in a manner that could be described as 'rebellious'. They were more or less challenging the status quo. With their intellects as the major ammunition, having acquired experience from some of the big advertising agencies around then, coupled with the high educational certification, their song was that advertising enterprise should be done...

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Interviews

Corporate Identity Requires Simplistic and Convincing Messages - Aliyu Ma'aji of Corporate Affairs Unity Bank

PR Has No Barriers- Doyin Ogunbiyi

More marketing communication firms coming this year

Image and Reputation Management Require a Lot of Research

Defining the Pace of Brand Communication - Adstrat Boss

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