Posted on Jun 19, 2010
The 7 deadly sins of PR (2010 edition)
By Michael Snyder
In a lightning-fast, 24-hour information cycle, organizations must avoid these common pitfalls
A few months ago, a prominent executive—someone who should have known better—asked me: “What is it exactly that you do?” Having been asked this question hundreds of times over the past quarter century, I replied: “Just like a company’s brand and reputation, every corporation has public relations, whether they want it or not.
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