Category: Uncategorized

Robert Orya, Nexim boss

Media Relations: NEXIM Selects APO for Press Release Distribution in Africa

The African Press Organization (APO), the leading press release wire in Africa, and global leader in media relations related to Africa, has announced the signature of a retainer agreement as exclusive supplier for press release distribution in Africa with the Nigerian Export-Import Bank (NEXIM), an Export Credit Agency (ECA) with a share capital of N50 […]

Gains of sanitising outdoor advertising, by Adepoju

Gains of sanitising outdoor advertising, by Adepoju

THE Director General of the Oyo State Signage and Advertising Agency (OYSAA), Yinka Adepoju, has said that to have an outdoor advertising industry that is internationally competitive, all stakeholders must work in unison and support proper regulation and control of the sector with professionals saddled with the task of heading the agency set up by […]

Kabir Alabi Garba

ALTHOUGH they were abandoned when it mattered most, yet they proved to be worthy ‘ambassadors’ of the continent. The entry of the ten journalists from Ghana, Kenya, Nigeria, and Uganda tagged ‘Africa Rising…’ emerged Best Overall at the Poster Show of the just-concluded Spring 2013 Professional Fellows Congress (PFC) in Washington, D.C., United States of […]

Mediafacts: How Nigeria Recorded 5.3% Increase in Ad Spending in 2011

Mediafacts: How Nigeria Recorded 5.3% Increase in Ad Spending in 2011

In the current edition of Mediafacts, an annual publication of MediaReach OMD, a local independent agency, sundry revelations were made about the trend in advertising spending and the nation’s economy, Raheem Akingbolu reviews the publication The 2011 edition of Mediafacts has just been released into the West and Central African media markets, showing the pluses […]

Nigeria: Media Supermart, NGO Partner On Advertising Platform

Integrated marketing communication agency, Media Supermart, MSM, has formed a strategic relationship with an America-based non-governmental organisation, Population Media Centre, on entertainment education programming.   The relationship was formed to evolve a viable means of communication tied to educating women on reproductive health issues, and the two partners have advised business owners to use the […]

How to drive the implementation phase of FoI Act

How to drive the implementation phase of FoI Act

ALTHOUGH much has not been achieved in the last one year of freedom of information regime in Nigeria, however, certain strategic steps are being experimented to ensure that the implementation phase of the Freedom of Information (FoI) Act begin to yield bumper harvest THE Media Rights Agenda (MRA), last week, released a report, entitled, One […]

Investigative journalism, panacea to media extinction – Yusuf Alli

Investigative journalism, panacea to media extinction – Yusuf Alli

The name of Alhaji Yusuf Alli evokes different pictures to diverse people. But the most important of all is that of his journalism colleagues who see him as that person that can hardly be beaten to any scoop. Alli, the Managing Editor (North) of The Nation,  recently shared his experiences with LAWAL SABO IBRAHIM. He […]

projects and questions begging for answers

Irreconcilable Media Debt The question of who owes who and how much is involved is as old as the advertising business. But till date, none of the practitioners has come out to name the culprits. Year in, year out, sectoral bodies trade blames, accusing each other of being short changed. Those at the center of […]