Category: Interviews

PR Has No Barriers- Doyin Ogunbiyi

Me, Daniel’s girl friend? Rubbish! …Says Ogunbiyi, ex-GTDC MDFrom Moshood Adebayo, Abeokuta, Friday, October 9, 2009 Deaconess Doyin Ogunbiyi, former Managing Director, Gateway Tourism Development Corporation (GTDC), was the casualty of the rift between Ogun State Governor Gbenga Daniel and the Alake of Egbaland, Oba Aremu Gbadebo, over the latter’s comment on the state of […]

Image and Reputation Management Require a Lot of Research

Chief Fassy Adetokunboh Yusuf was born over fifty years now. In 1974, he secured a Diploma in Journalism from the British School of Journalism and Television, and in 1975, he secured Certificate in Public Relations from the now Chartered British Institute of Public Relations. – Henley Management College/Brunel University between 1982 and 1983 for his […]

More marketing communication firms coming this year

THE decision of the Newspaper Proprietors’ Association of Nigeria (NPAN) to review downward, the commission rate to 15 per cent with its attendant implication on the revenue of advertising agencies notwithstanding, there may be rise in the number of marketing communication firms this year. This is the prediction of Mr. Henry Alade, Chief Operating Officer, […]

Defining the Pace of Brand Communication – Adstrat Boss

By Kabir Alabi Garba NEARLY a decade ago, he and some his colleagues within the same age bracket bestrode the marketing communication industry in a manner that could be described as ‘rebellious’. They were more or less challenging the status quo. With their intellects as the major ammunition, having acquired experience from some of the […]

Experiential Branding is not about big budget

By Gregory Austin Nwakunor THERE are mini sketches on the table. Very close to a thrash can, there is an inscription, which says ‘think global, but act local’. A well-cut silhouette of Felix King Eiremiokhae, chief executive/managing director, Oracle Group, one of the frontline experiential marketing agencies in the country, is on the table by […]

Politics of Editing and Managing a Media Outfit

TURI MUHAMMAD was Editor and (later) MD of New Nigerian Newspaper Limited. A few years after retiring from the services of the company, he published a book on it. Titled Courage and Conviction – New Nigerian: The First Twenty Years (2000), the book gives the inside story of the company, the secret of editing and […]