Category: Features

Centenary Celebrations as Launch Pad for Positioning

Centenary Celebrations as Launch Pad for Positioning

The Federal Government’s decision to celebrate Nigeria’s centenary early this year attracted strong criticism from various quarters, but with well coordinated activities designed around the key concepts of unity and espousing of the nation’s potentials, the celebration is fast becoming a positioning tool, Raheem Akingbolu writes When the Secretary to the Government of the Federation, […]

When CSR Becomes Brand Differentiating Factor

When CSR Becomes Brand Differentiating Factor

Raheem Akingbolu writes on how brand owners are adopting Corporate Social Responsibility (CSR) philosophy to communicate their business differentiation, citing Guinness Nigeria and its Water of Life project as an example of such initiative… The belief that consumers’ perception could be changed to generate brand value through overtures from companies has continued to encourage more […]

Growing Influence of Shopping Malls over Open Market

Growing Influence of Shopping Malls over Open Market

Following the opening of more departmental stores across the country, the market is experiencing a new purchasing trend as large numbers of consumers seem to prefer malls to open market, Raheem Akingbolu writes When Ikeja City Mall was established in Lagos a year ago, there were negative reactions in a few quarters that the environment […]

Recommending ‘Emotional Intelligence’ as PR Tool

Recommending ‘Emotional Intelligence’ as PR Tool

The 10th edition of the NICCI Consulting Public Relation Roundtable for top PR executives, held recently in Lagos, practitioners were tasked on the need to develop their emotional intelligence to better understand their working environments, Raheem Akingbolu reports. Just like other skill sets, it has been established that Public Relations (PR) professionals can study, practice […]

Enhancing Mobile Revenue through Advertising

Enhancing Mobile Revenue through Advertising

Mobile network operators in the country have concentrated on voice services to generate revenue without looking at other avenues that can lift their revenue without much pressure on their capacity to delivery voice service. This scenario could be explained by the late entrance of the country into the mobile communications world where much emphasis is […]

Media Relations In Politics: Case Of Buhari

Media Relations In Politics: Case Of Buhari

Recent comments by General Muhammadu Buhari on the 2015 elections have elicited wide-scale reactions, with some people even calling for his arrest and prosecution. The senior politician used the Hausa parable kare jinni biri jinni, to express his views that the next general elections would be tough. The next day, many newspapers misquoted him as […]

One year after FoI Act… It’s motion without movement

One year after FoI Act… It’s motion without movement

T is exactly one year today, when the Freedom of Information (FoI) Act became operational in Nigeria, as President Goodluck Ebele Jonathan assented to it on May 28, 2011. It took the promoters of the bill 12 years of intense campaign and lobbying before the dream of enlisting the country in the comity of nations, […]

Cashless Campaign with Limited Effect

Cashless Campaign with Limited Effect

The cashless policy launched by the Central Bank of Nigeria under the pilot phase in Lagos was meant to change the way we do business transactions that involves the use of cash. It has long been established that one of the reasons for rising inflation was the fact that too much money in circulation drove […]

Wanted! Transparent Pitch Devoid of Controversy

Like in politics, scheming, lobbying and maneuvering are common tools used by marketing communications practitioners in Nigeria to win businesses. Though, in line with international standards, some organisations are known to call for marketing pitches before giving out their accounts to practitioners, investigations have shown that some tenders are devoid of transparency. In the last […]

The role of mass media in tax administration

The mass media have become very powerful tools for mass mobilisation, sensitisation and social integration by virtue of their impact, most times instantaneous. When their impact is delayed, its bullet effect is not compromised.   The mass media have become electronic magic carpets that convey huge quantum of information in flight to destinations far removed […]