Category: Features

Spokesperson's Digest

Defence Information is a Serious Business- Brigadier General Olukolade

Exclusive Interview Defence Information is a Serious Business – Brig. Gen. Olukolade, Director Defence Information Brigadier General Chris Olukolade is the Director of Defence Information. He had previously served as the Director of Army Public Relations and was one time Spokesman of the ECOMOG Force in Liberia and Sierra-Leone. As the Director Defence Information, he […]

Kabir Dangogo, PR Fellow

Kabir Dangogo: Founder of TIMEX School of PR and Communications

Kabir Dangogo: A PR Manager Who Cares In his book “Beyond the Banking Hall”, Kabir Dangogo notes that the usual clash between the public relations man and the media is essentially that of the headline and bottom line. While advising against the use of bribes as tool for getting stories published, Dangogo urged PR practitioners […]

As spokesman, you must answer your calls – Garba Shehu

As spokesman, you must answer your calls – Garba Shehu

Mallam Garba Shehu is one of most respected political communicators in Nigeria. He has been the media handler of the former vice president Atiku Abubakar. A graduate of Mass-Communication from the University of Nigeria, Nsukka, he was at one time the Managing Director of triumph newspaper, Kano and General Manager Corporate Affairs of Aluminium Smelter […]

To Rescue APCON

To Rescue APCON

If there is any move which the Goodluck Jonathan administration has taken which is remarkably path-breaking for the Nigerian advert industry, it is the decision to do away with the awful practice of making the serving chief executive of a local agency the chairman of the Advertising Practitioners Council of Nigeria (APCON).   Recently, the […]

Growing Brand Equity via Corporate Social Responsibility

Growing Brand Equity via Corporate Social Responsibility

At an event organised by Unilever Nigeria towards the end of last year, on the company’s CSR plan, a telecast shown on how a former Vice President of the United States of America, Mr. Al Gore, was working assiduously to galvanise support for the campaign on sustainability spoke volumes on how global brand were taking […]

Media Coverage of Terrorism and Violent Crimes: Call for a Rethink

Media Coverage of Terrorism and Violent Crimes: Call for a Rethink

The important question of the relationship between media coverage of terrorism and the impact of such media depiction on the rest of us ordinary citizens has continued to generate debates and commentaries in different climes.  As a matter of fact, many informed persons, viz: Brigitte Nacos (2000), Boaz Ganor (2002), Bruce Hoffman (2006), Asogwa et.al […]

Nigerian ad space, a conclave of rumblings?

Nigerian ad space, a conclave of rumblings?

FEW weeks after the nation’s judiciary temporarily put a halt to the face-off between Prima Garnet, one of the nation’s foremost advertising agencies and its foreign affiliate, Ogilvy Africa, Guinness Nigeria Plc again stirred the industry’s hornet’s nest recently, when it protested the recent decision of the Advertising Standards Panel (ASP) to make public the […]

ASP: Between Integrity and Regulation Standard

ASP: Between Integrity and Regulation Standard

To rid the advertising industry of unhealthy practices, the Advertising Practitioners Council of Nigeria (APCON), through its Advertising Standards Panel (ASP), has embarked on reformative steps, with the latest being the ban on Guinness Ad, which is currently generating controversy, Raheem Akingbolu reports   Of all the committees of the Advertising Practitioners Council of Nigeria […]

Bharat: Advertising in Nigeria Can Go Global

Bharat: Advertising in Nigeria Can Go Global

Nigeria has the potentials to become a global advertising powerhouse, and play in the world stage. This assertion was made by the CEO of Scangroup, Mr. Bharat Thakrar, who said with the phenomenal rise in the entertainment industry and a particularly spectacular growth of the Nigerian Nollywood film industry, a massive rise in advertising is […]

Mediafacts: How Nigeria Recorded 5.3% Increase in Ad Spending in 2011

Mediafacts: How Nigeria Recorded 5.3% Increase in Ad Spending in 2011

In the current edition of Mediafacts, an annual publication of MediaReach OMD, a local independent agency, sundry revelations were made about the trend in advertising spending and the nation’s economy, Raheem Akingbolu reviews the publication The 2011 edition of Mediafacts has just been released into the West and Central African media markets, showing the pluses […]