Category: Excerpts

100 Tips for Becoming a Rockstar With the Media

100 Tips for Becoming a Rockstar With the Media

The following tips have been compiled from experience and from conversations with other #PR pros. Tips have been categorized into before, during and after. Some tips appear more than once under the appropriate category. Before an interview: Attend a media training session. Make a friend of the reporter and remember that the reporter is not […]

How to measure 5 popular social media channels

How to measure 5 popular social media channels – By Danny BrownFollow this simple rule: Set goals, then measure against themA recent post on the Canadian Marketing Association’s blog, Measuring Social Media, was written by RIM/Blackberry board member Jim Estill. He suggests that brand awareness is the new measuring stick of a successful marketing campaign […]

Giving a speech when there’s no one in the room

How to add energy to remote presentations If you walk by an executive’s office and see photocopied heads arrayed on a wall, don’t assume she’s planning some sort of employee execution. She might have picked up on some advice from presentation expert Nancy Duarte, who’s come up with smart methods for talking to remote audiences […]

Don’t Dive Into Social Media Conversations Un-prepared

Sure, social media platforms make it easy to dive in and just start talking and that’s one of it’s biggest benefits. It’s also a potential downside. How many times have you seen somebody in over their head in a social media conversation? They get a flood of questions they aren’t ready to answer or their […]

PR 2.0 Checklist

I’ve mentioned before that I’m a huge fan of National Public Radio (NPR). I listen to “The Takeaway” and “Morning Edition” every day driving to work. NPR keeps me company as I sit in traffic for over an hour driving up the Garden State Parkway. I heard a great segment the other morning. A surgeon being interviewed discussed […]

iPhone Again Top Socioal Brand in 2009

For the second straight year, the iPhone topped a ranking of social media brands in which Apple placed three in the top ten. Disney was runner-up to the iPhone and CNN fell one spot to third in the ranking of the top 100 social brands begun last year by social advertising company Vitrue.   Underscoring […]

10 Ways to Get Serious About Social Media

10 Ways to Get Serious About Social Media If this is your year to buckle down and tackle a social media strategy, it’s time to get serious. The time for oohing and ahhing is rapidly drawing to a close, and instead your efforts have to become about practical, methodical application. Here’s 10 ways to get serious […]

With Firm Resolve: 15 Resolutions for PR Professionals

Let the calendar remind you not just that it’s January—but it’s also 2010! It’s that time of year again: time to make a well-intended list of our priorities for the new year—all of which we’ll forget come Jan. 16 or so. But it shouldn’t be so. When doing your company’s strategic planning, new year’s resolutions are not […]

6 Indicators of Hope in PR Measurement

Metrics old and new may soon slake the thirst for ROI in social media I’ll never forget driving through the hills just north of L.A. after yet another fire had devastated the area. The last time I’d seen them they were charred and blackened and lifeless. Less than six months later they were covered with […]

Battle for the subscribers’ mind

Battle for the Subscribers’ Mind By Raheem Akingbolu of Thisday   In a bid to grab substantial part of the telecommunication market, leading operators are not losing sleep on positioning and marketing strategies, reports Raheem Akingbolu   When the global system for mobile telecommunication (GSM), revolution swept through these climes in early 2001, many knew […]