Author Archive for yashuaib

Spokesperson's Digest

Defence Information is a Serious Business- Brigadier General Olukolade

Exclusive Interview Defence Information is a Serious Business – Brig. Gen. Olukolade, Director Defence Information Brigadier General Chris Olukolade is the Director of Defence Information. He had previously served as the Director of Army Public Relations and was one time Spokesman of the ECOMOG Force in Liberia and Sierra-Leone. As the Director Defence Information, he […]

Kabir Dangogo, PR Fellow

Kabir Dangogo: Founder of TIMEX School of PR and Communications

Kabir Dangogo: A PR Manager Who Cares In his book “Beyond the Banking Hall”, Kabir Dangogo notes that the usual clash between the public relations man and the media is essentially that of the headline and bottom line. While advising against the use of bribes as tool for getting stories published, Dangogo urged PR practitioners […]

As spokesman, you must answer your calls – Garba Shehu

As spokesman, you must answer your calls – Garba Shehu

Mallam Garba Shehu is one of most respected political communicators in Nigeria. He has been the media handler of the former vice president Atiku Abubakar. A graduate of Mass-Communication from the University of Nigeria, Nsukka, he was at one time the Managing Director of triumph newspaper, Kano and General Manager Corporate Affairs of Aluminium Smelter […]

To Rescue APCON

To Rescue APCON

If there is any move which the Goodluck Jonathan administration has taken which is remarkably path-breaking for the Nigerian advert industry, it is the decision to do away with the awful practice of making the serving chief executive of a local agency the chairman of the Advertising Practitioners Council of Nigeria (APCON).   Recently, the […]

Nigeria Cements China Relations With Presidential Visit

Nigeria Cements China Relations With Presidential Visit

Nigeria’s President Goodluck Ebele Jonathan was on a five-day official visit to China from July 8 to 12, 2013. The Nigerian president’s visit was aimed at shoring up investments through bilateral talks with his Chinese counterpart, President Xi Jinping. This visit came a few days after President Barrack Obama ended his tour to some African […]

Robert Orya, Nexim boss

Media Relations: NEXIM Selects APO for Press Release Distribution in Africa

The African Press Organization (APO), the leading press release wire in Africa, and global leader in media relations related to Africa, has announced the signature of a retainer agreement as exclusive supplier for press release distribution in Africa with the Nigerian Export-Import Bank (NEXIM), an Export Credit Agency (ECA) with a share capital of N50 […]

Bola Agboola, Ag. DG FRCN

FRCN gets new director general

SEASONED broadcast administrator and marketing communication expert, Mr. Bola Agboola has been elevated as Acting Director-General, Federal Radio Corporation of Nigeria (FRCN). He has since assumed his new duty at the FRCN Headquarters in Abuja with a cognate experience spanning a period of over 25 years. This cuts across advertising, public relations, marketing and broadcasting. […]

Gains of sanitising outdoor advertising, by Adepoju

Gains of sanitising outdoor advertising, by Adepoju

THE Director General of the Oyo State Signage and Advertising Agency (OYSAA), Yinka Adepoju, has said that to have an outdoor advertising industry that is internationally competitive, all stakeholders must work in unison and support proper regulation and control of the sector with professionals saddled with the task of heading the agency set up by […]

Growing Brand Equity via Corporate Social Responsibility

Growing Brand Equity via Corporate Social Responsibility

At an event organised by Unilever Nigeria towards the end of last year, on the company’s CSR plan, a telecast shown on how a former Vice President of the United States of America, Mr. Al Gore, was working assiduously to galvanise support for the campaign on sustainability spoke volumes on how global brand were taking […]

Media Coverage of Terrorism and Violent Crimes: Call for a Rethink

Media Coverage of Terrorism and Violent Crimes: Call for a Rethink

The important question of the relationship between media coverage of terrorism and the impact of such media depiction on the rest of us ordinary citizens has continued to generate debates and commentaries in different climes.  As a matter of fact, many informed persons, viz: Brigitte Nacos (2000), Boaz Ganor (2002), Bruce Hoffman (2006), Asogwa et.al […]