Author Archive for PR Nigeria

Crisis management: Lessons from the Chilean mine rescue

Stark contrasts between actions there and the responses to Katrina and the BP disaster Now that the last of the miners has been lifted to safety, we—and they—can take a deep breath and look back on the lessons of 68 days. The Chilean government showed not only leadership, but remarkable communication savvy throughout the ordeal. […]

Public Information in the Fire and Rescue services

Public Information in the Fire and Rescue services

1.0 INTRODUCTION:     As our growing population turns increasingly to the community and its many resources, our opportunities for making one-to-one contacts with the public will increase. As the nation keeps enlarging, it has also become more centralised in urban areas where individuals have less opportunities to interact with agency representatives. The task of reaching […]

I started life as a technician – Yar’Adua’s ex-Press Secretary

I started life as a technician – Yar’Adua’s ex-Press Secretary

Alhaji Sabo Sarki Mohammed was Press Secretary to former Chief of Staff, Supreme Headquarters, Major General Shehu Yar’Adua when the late Daura-born General was second-in-command in the  General Olusegun Obasanjo military regime. Alhaji Sabo Mohammed later emerged President of the Nigerian Institute of Public Relations.  He is currently a public relations consultant.  The 71-year-old told […]

Why PR needs perception management –Badejo-Okusanya

Yomi Badejo-Okusanya is one of the leading lights in perception/image management, a segment in public relations spectrum. He runs one of the reputable communications outfits in the country -CMC Connect. In this interview with journalists, he explains why communication experts must continue to enlighten the public on what PR entails, among other issues. Q: When […]

From solitary to social: Becoming a new communicator

Technology’s evolution and a culture shift have spurred a metamorphosis among communications pros. Over the last few years, a common theme has emerged when talking about the future of the communications profession: a shift from creating communication to enabling it. That doesn’t mean that what I’ve spent years learning and practicing is worthless. To me, […]

No Real Social Media Plan? Try Starting With This.

Coming up with a social media plan isn't always the easiest thing to do for businesses. There are so many factors that come into play, even beyond the landscape of communities that actually exist. For example, business leaders need to ask questions like: How much time should be spent interacting with social media sites? How […]

Using Social Media As A PR Tool For Your Business

If  you want to promote your product, brand or business you need to branch out from just using traditional public realtions tools such as press releases. In the session “Search, PR, and the Social Butterfly” the focus  was how to use social media along with traditional PR tools. Lisa Buyer, President & CEO of The […]

What’s The Point Of Journalism School, Anyway?

If there's one thing a journalism school expects of its students, it is the ability to pose a tough question. Orion de Nevers, a freshman at the University of Southern California, serves up this one: Why would anyone major in journalism at all? "Information will just all be basically free, so there's no money to […]

In defense of social media consultants

It’s not easy being a social media consultant these days.  Between the bashing of some social media “experts” and the viral what the **** is my social media strategy blog, you’d think that every social media “guru” is a quack.  I thought it was about time to clear the air and stick up for my […]

The four Cs of message development: Cost, Complexity, Control and Credibility

We’ve all heard the mantra that organizational messaging must be consistent across all stakeholders — that it solidifies branding, builds trust with customers and employees, communicates the value of products and services and so on. Got it. Understood. Now throw globalization into the mix. Whether you embrace or detest it, globalization has increased complexity for […]