APRA 2010 Communique: Association of Public Relations Association

A Communiquer Issued at the end of the 23rd All Africa Public Relations Conference at the International Contrence Centre, Abuja Nigeria from May 18 – 20, 2010

The 23rd Africa Public Relations Conference held at the International Conference Centre, Abuja, Nigeria from May 18 – 20, 2010 under the theme Public Relations and Corporate Governance in Africa”  resolved as follows:

1.     a letter of condolence and a congratulato0ry message be written to the President, Commander-in-Chief of the Armed Forces of the Federal Republic of Nigeria on the death of President Umaru Musa Yar’adua and his own assumption of office.

2.     recognizing the challenges of corporate governance, especially as posed by recent turbulence in several business sectors, effective communication should underpin the strategy of public information management by African governments, businesses and civil societies to avoid disruption in the African economy;

3.     in furtherance of an enabling environment for effective corporate governance, African governments, businesses and civil societies must institute appropriate and adequate mechanisms and interventions that promote transparency, accountability and honesty.

4.     practitioners should apply high level honesty in the execution of corporate governance;

5.     african governments, businesses and civil societies must take cognizance of the relevance of positive values of our culture as against corrupt practices and encourage the use of African culturally engineered knowledge to design corporate governance templates on the continent;

6.     recognizing the centrality of communication management function in corporate governance, African public relations practitioners and their national professional bodies should accelerate and institutionalize Continuing Professional and Personal Development

7.     all employers of public relations practitioners should provide and ensure human and material resources that are necessary for the effective functioning of public relations;

DATE ABUJA, NIGERIA THIS 20TH DAY OF MAY, 2010

KATE BAPELA, FPRI, SA                                    DR. WOLE ADAMOLEKUN, FNIPR
PRESIDENT, APRA.                                            SECRETARY-GENERAL, APRA.

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