Archive for June, 2013

Gains of sanitising outdoor advertising, by Adepoju

Gains of sanitising outdoor advertising, by Adepoju

THE Director General of the Oyo State Signage and Advertising Agency (OYSAA), Yinka Adepoju, has said that to have an outdoor advertising industry that is internationally competitive, all stakeholders must work in unison and support proper regulation and control of the sector with professionals saddled with the task of heading the agency set up by […]

Growing Brand Equity via Corporate Social Responsibility

Growing Brand Equity via Corporate Social Responsibility

At an event organised by Unilever Nigeria towards the end of last year, on the company’s CSR plan, a telecast shown on how a former Vice President of the United States of America, Mr. Al Gore, was working assiduously to galvanise support for the campaign on sustainability spoke volumes on how global brand were taking […]