Archive for March, 2013

Mediafacts: How Nigeria Recorded 5.3% Increase in Ad Spending in 2011

Mediafacts: How Nigeria Recorded 5.3% Increase in Ad Spending in 2011

In the current edition of Mediafacts, an annual publication of MediaReach OMD, a local independent agency, sundry revelations were made about the trend in advertising spending and the nation’s economy, Raheem Akingbolu reviews the publication The 2011 edition of Mediafacts has just been released into the West and Central African media markets, showing the pluses […]

Centenary Celebrations as Launch Pad for Positioning

Centenary Celebrations as Launch Pad for Positioning

The Federal Government’s decision to celebrate Nigeria’s centenary early this year attracted strong criticism from various quarters, but with well coordinated activities designed around the key concepts of unity and espousing of the nation’s potentials, the celebration is fast becoming a positioning tool, Raheem Akingbolu writes When the Secretary to the Government of the Federation, […]

When CSR Becomes Brand Differentiating Factor

When CSR Becomes Brand Differentiating Factor

Raheem Akingbolu writes on how brand owners are adopting Corporate Social Responsibility (CSR) philosophy to communicate their business differentiation, citing Guinness Nigeria and its Water of Life project as an example of such initiative… The belief that consumers’ perception could be changed to generate brand value through overtures from companies has continued to encourage more […]

Growing Influence of Shopping Malls over Open Market

Growing Influence of Shopping Malls over Open Market

Following the opening of more departmental stores across the country, the market is experiencing a new purchasing trend as large numbers of consumers seem to prefer malls to open market, Raheem Akingbolu writes When Ikeja City Mall was established in Lagos a year ago, there were negative reactions in a few quarters that the environment […]

Court Stops Airtel’s Advertising Pitch

Court Stops Airtel’s Advertising Pitch

Controversy trailing the Airtel advertising account took a new turn on Tuesday, when a Lagos High Court granted an interim injunction stopping the pitch. The suit filed by Lagos-based advertising agency, PrimaGarnet, is seeking to halt an ongoing pitch process being organised by the   mobile telecommunications company for its marketing communications business.Local and foreign agencies […]