Archive for December, 2012

Recommending ‘Emotional Intelligence’ as PR Tool

Recommending ‘Emotional Intelligence’ as PR Tool

The 10th edition of the NICCI Consulting Public Relation Roundtable for top PR executives, held recently in Lagos, practitioners were tasked on the need to develop their emotional intelligence to better understand their working environments, Raheem Akingbolu reports. Just like other skill sets, it has been established that Public Relations (PR) professionals can study, practice […]

Enhancing Mobile Revenue through Advertising

Enhancing Mobile Revenue through Advertising

Mobile network operators in the country have concentrated on voice services to generate revenue without looking at other avenues that can lift their revenue without much pressure on their capacity to delivery voice service. This scenario could be explained by the late entrance of the country into the mobile communications world where much emphasis is […]