Archive for March, 2012

At stakeholders’ forum, NAN pledges better service delivery

At stakeholders’ forum, NAN pledges better service delivery

IN marketing communication industry, the principle that ‘the customer is king’ has continued to define how businesses response to people’s needs and desires. And the ultimate goal is always to build a network of brand loyalists. In Lagos on Wednesday last week, the News Agency of Nigeria (NAN) hosted a stakeholders’ forum designed, according to […]

How to rescue advertising from drifting, by Ayanwale

All over the word, advertising has become a key index to measure the growth of economy. The scenario is not different in Nigeria. With a fantastic list of A-list practitioners churning out first class creative, the industry in the estimation of the CEO of Centrespread, Alhaji Kola Ayanwale “has remained the oil that lubricates the […]