Archive for February, 2012

investigative journalism,panacea to media extinction-Yusuf Alli

The name of Alhaji Yusuf Alli evokes different pictures to diverse people. But the most important of all is that of his journalism colleagues who see him as that person that can hardly be beaten to any scoop. Alli, the Managing Editor (North) of The Nation,  recently shared his experiences with LAWAL SABO IBRAHIM. He […]

The role of mass media in tax administration

The mass media have become very powerful tools for mass mobilisation, sensitisation and social integration by virtue of their impact, most times instantaneous. When their impact is delayed, its bullet effect is not compromised.   The mass media have become electronic magic carpets that convey huge quantum of information in flight to destinations far removed […]

‘Rumour, rancour will rule the world without newspapers

Address of welcome by Malam Kabiru A. Yusuf, Chairman, Media Trust Ltd at the 9th Daily Trust Dialogue, held on January 26, 2012, at the Congress Hall of Transcorp Hilton Hotel, Abuja Mr Chairman, distinguished guests, ladies and gentleman. Thank you for coming, to the 9th Daily Trust Dialogue. I can see many regular faces […]

Can NEMA surpass last year’s feat?

National Emergency Management Agency (NEMA) is the organisation charged by law to manage disaster in Nigeria. TAIYE AGBAJE chronicles the agency’s activities in 2011 vis-à-vis the challenges faced. The National Emergency Management Agency (NEMA), established via Act 12 as amended by Act 50 of 1999, has been tackling disaster related issues through the establishment of […]


Forte Oil Embraces New Beginning

One year after the official unveiling of Forte Oil Plc as the new name of the erstwhile African Petroleum Plc, the company has embarked on a new look for some of its outlets, reports  Raheem Akingbolu   A recent visit to the flagship station of the former African Petroleum Plc on Awolowo Road, Ikoyi, Lagos, […]

How Advertising, PR, Grew the Telecoms Brands

ANALYSIS   Since 1999, when democracy emerged and became a springboard for the nation's economic growth, the marketing communication industry has steadily increased in fortune and development as a result of its contribution to the building of local brands, especially in the telecommunications sector, Raheem Akingbolu reports   Until year 2001, when the telecommunication industry […]

Jonathan group spends N2bn on subsidy adverts

Jonathan group spends N2bn on subsidy adverts

A group operated by President Goodluck Jonathan’s key ministers has spent about N2 billion to run newspaper and radio/television advertisements defending the Federal Government’s aborted petrol subsidy withdrawal, Daily Trust investigation has shown. The Neighbor to Neighbor Initiative (N2N), a political group formed in the run up to the 2011 election to campaign for Jonathan, […]

Ibrahim Badamasi Babangida

‘You won’t have IBB to kick around again’- IBB

Speech by General Ibrahim Babangida, GCFR, chairman of the occasion, 9th Daily Trust Annual Dialogue, held at the Transcorp Hilton Hotel, Abuja, on Thursday, January 26, 2012 I wish to welcome you all this morning to the 9th Annual Trust Dialogue at the Transcorp Hilton Hotel in Abuja. Let me first of all congratulate the […]