Archive for September, 2011

APCON visits advert agency, urged to reform practice

APCON visits advert agency, urged to reform practice

Unless urgent steps are taken to reform and properly regulate the advertising industry, Nigeria will lose the economic benefits of the industry to other countries whose nationals are gradually taking over the practice in Nigeria. This view was expressed by Mr. Udeme Ufot, the Managing Director of SO & U Saatchi & Saatchi while receiving […]

What is your corporate social responsibility plan this year?

What is your corporate social responsibility plan this year?

Business is not divorced from the rest of society. How companies behave affects many people, not just shareholders. A company should be a responsible member of the society in which it operates’. Businesses and their role in society is subject to more intense scrutiny than ever. What is the main purpose of a company’s existence? […]

APCON trains practitioners on morden trends

APCON trains practitioners on morden trends

The Advertising Practitioners Council of Nigeria (APCON) will host Nigerian advertising practitioners at a training workshop on current global trends in out of home (OOH) advertising on Thursday. According to the Head, Planning, Registration and Career matters, Mr. Joe-Eugene Onuorah, the course is designed to direct the focus of the organisation which plans, buy, sell […]

The need for states to create a brand identity

The need for states to create a brand identity

In the present dispensation, many states are beginning to consolidate on their stance through the strategic instrument of  brand’s identity. The overall focus of a state or nation is summed up in their identity; since it is the major instrument that people use in remembering them and in the process connecting with them; in fact […]

Creating a brand to support North’s industrialisation

“Save the Collapsing Economy of Northern Nigeria” is the caption in the newsletter of Invest In Northern Nigeria Limited. This concept has been a strong focal point of those agitating for a direction geared towards the financial emancipation of the north from the grip of poverty. Northern Nigeria comprise of the west, east and central […]