Archive for November, 2010

Destination Branding And Rebranding

Destination Branding And Rebranding

Despite the recent efforts of the Rebranding Nigeria campaign, there seems to be no clear path for the authorities in different States to embark on, or follow up the establishment of their distinctive brands as States. The purpose of this article is to provide a practical framework for states in Nigeria to start considering Destination […]

How to rebrand politicians in Nigeria- A Senator’s View

  •  Lists advertising, advertising as two key approaches • I respect incorruptible politicians -Akunyili  • We are all politicians -ADVAN President • Politicians are corrupt- Participants • They are products of the Nigerian society -APCON    Given the enormity of Nigeria’s abundant human and natural resources, the country is still plagued with issues of economic […]

Afromedia rebrands, braces up for new challenges

Afromedia rebrands, braces up for new challenges

  AS part of efforts at making Afromedia a better brand, the company recently unveiled a new logo in its bid to maintain its leadership position in the advertising industry. Only recently, the company celebrated its 50th birthday in grand style.   The Managing Director Mr. Akin Olopade, while introducing the new logo to a […]

I started life as a technician – Yar’Adua’s ex-Press Secretary

I started life as a technician – Yar’Adua’s ex-Press Secretary

Alhaji Sabo Sarki Mohammed was Press Secretary to former Chief of Staff, Supreme Headquarters, Major General Shehu Yar’Adua when the late Daura-born General was second-in-command in the  General Olusegun Obasanjo military regime. Alhaji Sabo Mohammed later emerged President of the Nigerian Institute of Public Relations.  He is currently a public relations consultant.  The 71-year-old told […]

Why PR needs perception management –Badejo-Okusanya

Yomi Badejo-Okusanya is one of the leading lights in perception/image management, a segment in public relations spectrum. He runs one of the reputable communications outfits in the country -CMC Connect. In this interview with journalists, he explains why communication experts must continue to enlighten the public on what PR entails, among other issues. Q: When […]

Rebranding the Nigerian politician, Way to a Better Nation

Rebranding the Nigerian politician, Way to a Better Nation

  TO rebrand any product means there are issues to resolve with the existing one. How is the Nigerian politician perceived as a brand? According to the President of the Catholic Bishops Conference of Nigeria (CBCN), the Most Reverend Dr. Felix Alaba Job, the typical Nigerian politician is unpatriotic, lazy, greedy, and corrupt. APCON might […]