Archive for October, 2010

Will Nigerian Public Relations Increasingly Get a Seat at the Top in Corporate Nigeria?

Every now and then I think of public relations, I ask myself with utmost dismay if indeed practitioners of the profession in Nigeria will increasingly get a seat at the top management – the height of any organization – in years to come. It is no more news that the public relations profession dates back […]

APCON takes Rebranding to the Politicians

  THEY are the same people who eventually make it to the Country's seat of power. But despite their importance and eventual control of the helm of affairs, most citizens do not think much of this set of highly placed individuals. This is the story of Politicians in the Nigerian Political dispensation. They've been described […]

Nigeria @ 50: How Far Has Marketing Communications Come?

The beginning of the Integrated Marketing communications (IMC) practice, in Nigeria dates back to the times when the earliest products or what today have become brands sourced for ways to reach their market or target customers through advertising. Though many will argue that Public Relations practice precedes advertising, advertising as a form of consultancy or […]

APCON takes Rebranding to the Politicians

APCON takes Rebranding to the Politicians

THEY are the same people who eventually make it to the Country's seat of power. But despite their importance and eventual control of the helm of affairs, most citizens do not think much of this set of highly placed individuals. This is the story of Politicians in the Nigerian Political dispensation. They've been described with […]