Archive for October, 2010

From solitary to social: Becoming a new communicator

Technology’s evolution and a culture shift have spurred a metamorphosis among communications pros. Over the last few years, a common theme has emerged when talking about the future of the communications profession: a shift from creating communication to enabling it. That doesn’t mean that what I’ve spent years learning and practicing is worthless. To me, […]

No Real Social Media Plan? Try Starting With This.

Coming up with a social media plan isn't always the easiest thing to do for businesses. There are so many factors that come into play, even beyond the landscape of communities that actually exist. For example, business leaders need to ask questions like: How much time should be spent interacting with social media sites? How […]

Using Social Media As A PR Tool For Your Business

If  you want to promote your product, brand or business you need to branch out from just using traditional public realtions tools such as press releases. In the session “Search, PR, and the Social Butterfly” the focus  was how to use social media along with traditional PR tools. Lisa Buyer, President & CEO of The […]

What’s The Point Of Journalism School, Anyway?

If there's one thing a journalism school expects of its students, it is the ability to pose a tough question. Orion de Nevers, a freshman at the University of Southern California, serves up this one: Why would anyone major in journalism at all? "Information will just all be basically free, so there's no money to […]

In defense of social media consultants

It’s not easy being a social media consultant these days.  Between the bashing of some social media “experts” and the viral what the **** is my social media strategy blog, you’d think that every social media “guru” is a quack.  I thought it was about time to clear the air and stick up for my […]

The four Cs of message development: Cost, Complexity, Control and Credibility

We’ve all heard the mantra that organizational messaging must be consistent across all stakeholders — that it solidifies branding, builds trust with customers and employees, communicates the value of products and services and so on. Got it. Understood. Now throw globalization into the mix. Whether you embrace or detest it, globalization has increased complexity for […]

Selecting Online Influencers? Here’s 10 Things to Consider…

This post is the second of three looking at online influencers. The first listed some great free tools that help identify influential people, however this post is the next step – 10 things to consider when selecting online influencers. For reference, the third will  look at the engagement process. I will start by saying that […]

PR Practice: NIPR issues deadline, warns quacks

Once again, from July 2011, Nigeria institute of Public Relations, NIPR warn quacks who fail to acquire professional training in Public Relations will be prosecuted. The institute said it is now determined to end the existence of quacks who parade themselves as Public Relations, PR, practitioners in Nigeria. Mohammed Abdullahi, NIPR, President made the assertion […]

Digital Hotlist 2010: Facebook, Twitter, Foursquare bring the heat

Digital Hotlist 2010: Facebook, Twitter, Foursquare bring the heat

1. FACEBOOK Think back five years. If they had made a feature film then about a hot social networking site, it would have been MySpace. Instead, it's the founding story of Facebook that's dramatized—some say made up—in David Fincher's The Social Network. The movie's success—it led the box office with $23 million on its opening […]

100 Tips for Becoming a Rockstar With the Media

100 Tips for Becoming a Rockstar With the Media

The following tips have been compiled from experience and from conversations with other #PR pros. Tips have been categorized into before, during and after. Some tips appear more than once under the appropriate category. Before an interview: Attend a media training session. Make a friend of the reporter and remember that the reporter is not […]