Archive for July, 2010

‘Why re-branding project is yielding lean harvest’

‘Why re-branding project is yielding lean harvest’

AS a reputation management consultant, who has worked in some of the foremost marketing communications firms including Insight Communications, The Quadrant Company, JSP, SO&U Saatchi & Saatchi and now TPT International, Charles Igbinidu dismissed the belief that the Heart of Africa project was an image laundering project. Image laundering, he argued, “is about covering up […]