Archive for June, 2010

The 7 deadly sins of PR (2010 edition)

The 7 deadly sins of PR (2010 edition)

By Michael Snyder In a lightning-fast, 24-hour information cycle, organizations must avoid these common pitfalls A few months ago, a prominent executive—someone who should have known better—asked me: “What is it exactly that you do?” Having been asked this question hundreds of times over the past quarter century, I replied: “Just like a company’s brand […]

CSR: Not the Same in Lagos as London

Amnesty International has accused Shell Nigeria of human rights abuses, spreading pollution and other crimes against corporate responsibility (CSR). It provoked Paul Holmes, editor and publisher of The Holmes Report, to argue that companies will and should be held to the same standards globally. That’s a naïve response. Holmes rubbishes Shell’s Andrew Vickers’ comment to […]

The Yar’Adua I knew By Olusegun Adeniyi

The Yar’Adua I knew By Olusegun AdeniyiThere has been a massive outpouring of tributes to the late President Umaru Musa Yar’Adua since his passing a few weeks ago. So much so that it is now becoming increasingly difficult for me to recognize the man I served for almost three years. In typical Nigerian fashion, everybody, […]

10 ways to get quoted in the media

10 ways to get quoted in the media

By Barbara Horwitz-Bennett Follow these tips to help your client or source land good coverage You've suavely managed to score a media interview for one of your experts, but so have a number of your competitors. How do you ensure that your source is quoted prominently in the final published article? When preparing for the […]

Be a better interviewer in 14 steps

Be a better interviewer in 14 steps

By Michael Sebastian michaels@ragan.com Rediscover the art of interviewing and watch your writing improve Interviewing is among the most basic of communication skills—it’s simply a conversation, right? The short answer is yes, but it’s so much more. Interviewing is one of the most important elements of strong journalistic writing. It’s research. It’s establishing contact with […]

How to measure 5 popular social media channels

How to measure 5 popular social media channels – By Danny BrownFollow this simple rule: Set goals, then measure against themA recent post on the Canadian Marketing Association’s blog, Measuring Social Media, was written by RIM/Blackberry board member Jim Estill. He suggests that brand awareness is the new measuring stick of a successful marketing campaign […]

Study: PR wins social media ownership battle

Study: PR wins social media ownership battle

By Shel Holtz PR trumps marketing when it comes to controlling the social media budget and strategy Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/communication departments have their hands on the wheel in most organizations. The debate over ownership of social media has largely raged between […]