Archive for January, 2010

China accuses US of ‘online warfare’

China has accused the United States of using a "cyber army" to foment unrest in Iran.   The People’s Daily, China’s Communist Party mouthpiece, said America was exploiting social media such as Twitter and YouTube to generate protests against the Iranian regime.   It came after Secretary of State Hillary Clinton called for internet freedom […]

The metrics of PR are unique to each and every business

Follow these guidelines for relevant quantitative and qualitative measurement   There’s always a lot of debate about public relations measurement. Although we give credit to our peers for trying to standardize and define it, codifying it is a waste of time. It’s not realistic. Measuring PR success is something unique to a business. What might […]

Survey Finds Majority of Journalists Now Depend on Social Media for Story Research

Poll Finds 89% Use Blogs, 65% Use Social Networking Sites, and 52% Use Microblogging Sites — but Reliability is a Major Concern   CHICAGO, IL, January 20, 2010 – A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority […]

Clorox Seeking Attorney to Oversee Social-Media Programs

Marketer’s Move Seen as Testament to Importance of Twitter and Facebook   BATAVIA, Ohio (AdAge.com) — Search Twitter for "Clorox" and the brand turns up with surprising frequency, but it’s often in conversation about decidedly off-label uses for bleach. (One entry notes that seeing another naked picture of newly elected Massachusetts Sen. Scott Brown will […]

PR pros gain 3rd conduit for access to journalists

Reporter Connection joins HARO and Profnet while offering variations on the connection theme   Have you been quoted in The New York Times lately? How about The Wall Street Journal?   Despite the current emphasis on social media, don’t forget that print and television are still relevant—and inexpensive—ways to get your message to the masses.  […]

Online PR enthusiast predicts the next big thing after Twitter

Of the small but growing group of Irish public relations professionals who rank as insiders in the digital world, Edelman’s Piaras Kelly is possibly the most committed.   He is, he admits, ‘‘online 24/7’’. He has been writing a blog at pkellypr.com for nearly six years. He came to Twitter ‘‘a bit late’’, but in […]

How social networks bolster your brand in online searches

Learn and employ SEO best practices to keep pace with technology   The recent launch of Google’s Social Search beta highlighted a recent trend: Consumers and businesses want insight into the opinions of their social networks before making decisions.   The new Google search does this by narrowing results to members of a user’s social […]

Supreme Court Ruling Will Put Political Ad Spending ‘on Steroids’

Corporate Speech, Technology, Media Industry Factor in Decision   WASHINGTON (AdAge.com) — The U.S. Supreme Court in a 5 to 4 decision dealt a major blow to campaign finance limits today, potentially opening the floodgates for additional political ad spending by corporations, unions and special interest groups.   "I think it takes an already bulked […]

That Viral Thing: How to Disappear from Facebook and Twitter

Need to disappear from Facebook or Twitter? Now you can scrub yourself from the Internet with Web 2.0 Suicide Machine, a nifty service that purges your online presence from these all-consuming social networks. Since its Dec. 19 launch, Suicide Machine has assisted more than 1,000 virtual deaths, severing more than 80,500 friendships on Facebook and […]

Presidential Spokesperson: Where is Segun Adeniyi

A spokesperson is respected by the media likewise the public that are major stakeholders. All over the world spokespersons whether for individuals, organisations or nations, are visible in dousing confusion and giving reassurance towards managing crises. For sometimes now, Olusegun Adeniyi, the spokesperson to the ailing President Umaru Musa YarÁdua has disappeared from the public horizon […]