• New pump prices have come to stay in Nigeria- Reuben Abati, Presidential Spokesperson

        In the wake of nationwide outrage that has greeted Sunday’s announcement of formal removal of petroleum subsidy by the Federal Government, Presidential adviser on media and publicity, Dr Reuben Abati in this interview with State House correspondents insisted that the policy was in the long run benefit of the Nigerian economy, adding that [...]

  • The 7 deadly sins of PR (2010 edition)

    By Michael Snyder In a lightning-fast, 24-hour information cycle, organizations must avoid these common pitfalls A few months ago, a prominent executive—someone who should have known better—asked me: “What is it exactly that you do?” Having been asked this question hundreds of times over the past quarter century, I replied: “Just like a company’s brand [...]

  • 10 ways to get quoted in the media

    By Barbara Horwitz-Bennett Follow these tips to help your client or source land good coverage You've suavely managed to score a media interview for one of your experts, but so have a number of your competitors. How do you ensure that your source is quoted prominently in the final published article? When preparing for the [...]

  • Be a better interviewer in 14 steps

    By Michael Sebastian michaels@ragan.com Rediscover the art of interviewing and watch your writing improve Interviewing is among the most basic of communication skills—it’s simply a conversation, right? The short answer is yes, but it’s so much more. Interviewing is one of the most important elements of strong journalistic writing. It’s research. It’s establishing contact with [...]

  • Study: PR wins social media ownership battle

    By Shel Holtz PR trumps marketing when it comes to controlling the social media budget and strategy Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/communication departments have their hands on the wheel in most organizations. The debate over ownership of social media has largely raged between [...]

Advice for new corporate writers and editors

Advice for new corporate writers and editors

For harried but well-intentioned communication managers—and their still-malleable new writers and editors—here are some talking points worth communicating to new employees   Companies offer new
May 16, 2010 | 0 comments | View Post
10 Things to Do After You Make A blog post

10 Things to Do After You Make A blog post

Lets pretend for the sake of this post that you've just wrote a long informative blog post, it's one of your greatest ever and you
Mar 28, 2010 | 0 comments | View Post

3 Tools for Sharing Micro-content Online

By Michelle Bowles: Leveraging your connections is easy—and essential Over the last few years, the concept of micro-blogging has gone from zero to hero. Just a
Mar 25, 2010 | 0 comments | View Post
Online Propaganda and Social Media

Online Propaganda and Social Media

The battle ground has shifted. In an advanced society conflict is no longer resolved through the use of bows and arrows. This crude method of
Feb 19, 2010 | 0 comments | View Post

  • Features

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  • The role of mass media in tax administration

    The mass media have become very powerful tools for mass mobilisation, sensitisation and social integration by virtue of their impact, most times instantaneous. When their impact is delayed, its bullet effect is not compromised.   The mass media have become

    Feb 24, 2012 | 0 comments | View Post

  • FORTE OIL

    Forte Oil Embraces New Beginning

    One year after the official unveiling of Forte Oil Plc as the new name of the erstwhile African Petroleum Plc, the company has embarked on a new look for some of its outlets, reports  Raheem Akingbolu   A recent visit

    Feb 12, 2012 | 0 comments | View Post

  • How Advertising, PR, Grew the Telecoms Brands

    ANALYSIS   Since 1999, when democracy emerged and became a springboard for the nation's economic growth, the marketing communication industry has steadily increased in fortune and development as a result of its contribution to the building of local brands, especially

    Feb 08, 2012 | 0 comments | View Post

  • Profile

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  • Vacancies in Department of Brands and Communication of Etisalat Nigeria

    Vacancy in Department of Brands and Communication of Etisalat Nigeria   Etisalat Nigeria is currently recruiting top positions in Department of Brands and Communication from Head of Corporate Communication to Analyst Online AdvertisingMedia Management Monitoring. Qualified and interested candidates should forward updated/detailed curriculum

    Dec 27, 2009 | 0 comments | View Post

  • Proudly Nigerian

    Great Nigerians! Yes. We are a special breed. Don’t ask me why? I have tried severally to find out what makes a Nigerian different in all aspects of life? Is it the colour, but we are not the only black

    Oct 04, 2009 | 0 comments | View Post

  • Telecom as national PR tool

    WITHIN the past 12 months, I have had the privilege of attending, at least, four international conferences in Europe and Africa, the last being the International Telecommunications Union (ITU) organised conference in Egypt last May, called the ITU Africa Telecom

    Oct 04, 2009 | 0 comments | View Post

  • Other Recent Articles

  • ‘Rumour, rancour will rule the world without newspapers

    Address of welcome by Malam Kabiru A. Yusuf, Chairman, Media Trust Ltd at the 9th Daily Trust Dialogue, held on January 26, 2012, at the Congress Hall of Transcorp Hilton Hotel, Abuja Mr Chairman, distinguished guests, ladies and gentleman. Thank you for coming, to the 9th Daily Trust Dialogue. I can see many regular faces [...]

    Feb 20, 2012 | 0 comments | View Post

  • Can NEMA surpass last year’s feat?

    National Emergency Management Agency (NEMA) is the organisation charged by law to manage disaster in Nigeria. TAIYE AGBAJE chronicles the agency’s activities in 2011 vis-à-vis the challenges faced. The National Emergency Management Agency (NEMA), established via Act 12 as amended by Act 50 of 1999, has been tackling disaster related issues through the establishment of [...]

    Feb 17, 2012 | 0 comments | View Post

  • Jonathan group spends N2bn on subsidy adverts

    Jonathan group spends N2bn on subsidy adverts

    A group operated by President Goodluck Jonathan’s key ministers has spent about N2 billion to run newspaper and radio/television advertisements defending the Federal Government’s aborted petrol subsidy withdrawal, Daily Trust investigation has shown. The Neighbor to Neighbor Initiative (N2N), a political group formed in the run up to the 2011 election to campaign for Jonathan, [...]

    Feb 01, 2012 | 0 comments | View Post

  • Ibrahim Badamasi Babangida

    ‘You won’t have IBB to kick around again’- IBB

    Speech by General Ibrahim Babangida, GCFR, chairman of the occasion, 9th Daily Trust Annual Dialogue, held at the Transcorp Hilton Hotel, Abuja, on Thursday, January 26, 2012 I wish to welcome you all this morning to the 9th Annual Trust Dialogue at the Transcorp Hilton Hotel in Abuja. Let me first of all congratulate the [...]

    Feb 01, 2012 | 0 comments | View Post

  • Oil Minister Son Responds To Brazen Show of Wealth Photos

    It was with great dismay that I awoke a few days ago to see the pictorial publications being circulated about my family and me by the on-line media. It has stirred up a great deal of controversy and has portrayed our family in a negative light. The pictures posted were taken over a period of [...]

    Jan 22, 2012 | 0 comments | View Post