• New pump prices have come to stay in Nigeria- Reuben Abati, Presidential Spokesperson

        In the wake of nationwide outrage that has greeted Sunday’s announcement of formal removal of petroleum subsidy by the Federal Government, Presidential adviser on media and publicity, Dr Reuben Abati in this interview with State House correspondents insisted that the policy was in the long run benefit of the Nigerian economy, adding that [...]

  • The 7 deadly sins of PR (2010 edition)

    By Michael Snyder In a lightning-fast, 24-hour information cycle, organizations must avoid these common pitfalls A few months ago, a prominent executive—someone who should have known better—asked me: “What is it exactly that you do?” Having been asked this question hundreds of times over the past quarter century, I replied: “Just like a company’s brand [...]

  • 10 ways to get quoted in the media

    By Barbara Horwitz-Bennett Follow these tips to help your client or source land good coverage You've suavely managed to score a media interview for one of your experts, but so have a number of your competitors. How do you ensure that your source is quoted prominently in the final published article? When preparing for the [...]

  • Be a better interviewer in 14 steps

    By Michael Sebastian michaels@ragan.com Rediscover the art of interviewing and watch your writing improve Interviewing is among the most basic of communication skills—it’s simply a conversation, right? The short answer is yes, but it’s so much more. Interviewing is one of the most important elements of strong journalistic writing. It’s research. It’s establishing contact with [...]

  • Study: PR wins social media ownership battle

    By Shel Holtz PR trumps marketing when it comes to controlling the social media budget and strategy Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/communication departments have their hands on the wheel in most organizations. The debate over ownership of social media has largely raged between [...]

Advice for new corporate writers and editors

Advice for new corporate writers and editors

For harried but well-intentioned communication managers—and their still-malleable new writers and editors—here are some talking points worth communicating to new employees   Companies offer new
May 16, 2010 | 0 comments | View Post
10 Things to Do After You Make A blog post

10 Things to Do After You Make A blog post

Lets pretend for the sake of this post that you've just wrote a long informative blog post, it's one of your greatest ever and you
Mar 28, 2010 | 0 comments | View Post

3 Tools for Sharing Micro-content Online

By Michelle Bowles: Leveraging your connections is easy—and essential Over the last few years, the concept of micro-blogging has gone from zero to hero. Just a
Mar 25, 2010 | 0 comments | View Post
Online Propaganda and Social Media

Online Propaganda and Social Media

The battle ground has shifted. In an advanced society conflict is no longer resolved through the use of bows and arrows. This crude method of
Feb 19, 2010 | 0 comments | View Post

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  • Vacancies in Department of Brands and Communication of Etisalat Nigeria

    Vacancy in Department of Brands and Communication of Etisalat Nigeria   Etisalat Nigeria is currently recruiting top positions in Department of Brands and Communication from Head of Corporate Communication to Analyst Online AdvertisingMedia Management Monitoring. Qualified and interested candidates should forward updated/detailed curriculum

    Dec 27, 2009 | 0 comments | View Post

  • Proudly Nigerian

    Great Nigerians! Yes. We are a special breed. Don’t ask me why? I have tried severally to find out what makes a Nigerian different in all aspects of life? Is it the colour, but we are not the only black

    Oct 04, 2009 | 0 comments | View Post

  • Telecom as national PR tool

    WITHIN the past 12 months, I have had the privilege of attending, at least, four international conferences in Europe and Africa, the last being the International Telecommunications Union (ITU) organised conference in Egypt last May, called the ITU Africa Telecom

    Oct 04, 2009 | 0 comments | View Post

  • Other Recent Articles

  • How to drive the implementation phase of FoI Act

    How to drive the implementation phase of FoI Act

    ALTHOUGH much has not been achieved in the last one year of freedom of information regime in Nigeria, however, certain strategic steps are being experimented to ensure that the implementation phase of the Freedom of Information (FoI) Act begin to yield bumper harvest THE Media Rights Agenda (MRA), last week, released a report, entitled, One [...]

    Jun 04, 2012 | 0 comments | View Post

  • Investigative journalism, panacea to media extinction – Yusuf Alli

    Investigative journalism, panacea to media extinction – Yusuf Alli

    The name of Alhaji Yusuf Alli evokes different pictures to diverse people. But the most important of all is that of his journalism colleagues who see him as that person that can hardly be beaten to any scoop. Alli, the Managing Editor (North) of The Nation,  recently shared his experiences with LAWAL SABO IBRAHIM. He [...]

    May 23, 2012 | 0 comments | View Post

  • Wanted! Transparent Pitch Devoid of Controversy

    Like in politics, scheming, lobbying and maneuvering are common tools used by marketing communications practitioners in Nigeria to win businesses. Though, in line with international standards, some organisations are known to call for marketing pitches before giving out their accounts to practitioners, investigations have shown that some tenders are devoid of transparency. In the last [...]

    Apr 29, 2012 | 0 comments | View Post